What kind of content does Sheena make?
Sheena shares her love for all things beauty on Instagram, with a particular focus on makeup and skincare. She regularly highlights her favorite blush and lip products, offering seasonal shade recommendations and showcasing her personal collections. Her feed also features detailed skincare routines, from cleansing to SPF, with reviews of products that help achieve a healthy, glowy complexion.
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Who is Sheena’s audience?
Sheena's audience is likely composed of beauty enthusiasts in GB actively seeking makeup and skincare recommendations. Their high engagement rate (34.54% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and loyal follower base. This suggests strong intent signals for product discovery and purchase consideration, making her profile ideal for brands targeting consumers interested in detailed beauty routines and product reviews.
Which creators are similar to Sheena?
If you're looking for creators like this, you'll love discovering beauty gurus who share makeup, skincare, and lip product tutorials for your everyday routines.
Mathilde
Instagram @serumsavvy
This creator focuses on beauty content, frequently trying out and reviewing makeup products such as blushes, bronzers, and mascaras. They often showcase new launches and share their opinions on formulas and shades. The creator also discusses fragrances, sharing recommendations and reviews of various scents. Additionally, they share content related to skincare, beauty essentials for work, and organisation tips for their makeup collection.
Vic
Instagram @skinandvic
This creator makes videos focused on reviewing a variety of makeup and skincare products. They often demonstrate new blushes, mascaras, and foundations, discussing their application, finish, and how they wear throughout the day. The content also features comprehensive skincare routines, showcasing different serums, moisturisers, and SPF. Additionally, they review beauty tools like LED masks and explore specific product combinations, such as wedding lip looks. The creator details product availability and price points, ranging from affordable to luxury items.
Pia Rawlins
Instagram @glowwithpia_
This creator shares content about beauty and skincare products. They post unboxing videos of items like skincare essentials and beauty advent calendars. The creator also shares their routines for morning skincare and discusses specific products they use for hydration and skin health. They also occasionally share content related to fragrances and body care.
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