What kind of content does Scratch Magazine make?
Scratch Magazine offers an in-depth look into the vibrant world of nail artistry and the professional industry. Their Instagram feed is a go-to for aspiring and established nail technicians alike, featuring detailed tutorials on the latest nail art techniques, honest product reviews, and exclusive interviews with top industry professionals. They also provide valuable insights into navigating client needs, behind-the-scenes glimpses of competitions, and coverage of exciting brand events.
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Who is Scratch Magazine’s audience?
Scratch Magazine's audience is likely comprised of dedicated nail professionals and enthusiasts in the UK, actively seeking in-depth product reviews and behind-the-scenes industry insights. Their low Instagram engagement rate (0.24% ER) suggests a need for content strategies that foster deeper interaction, as it falls significantly below typical platform benchmarks like Instagram's 1.5% ER. While follower count indicates reach, the low ER signals that current content may not be effectively converting passive viewers into active engagers, presenting an opportunity for Nutcake to support the creator in developing more community-driven or interactive content formats.
Which creators are similar to Scratch Magazine?
If you're looking for creators like this, you'll love nail artists who share insider tips, product reviews, and behind-the-scenes peeks into the nail industry for fellow professionals.
Hannah Lee
Instagram @hannahroxit
This creator focuses on nail art and tutorials, showcasing a variety of techniques and products. They often feature popular nail polish brands and share tips for achieving different looks, from classic French tips to intricate designs. The content includes product reviews, application demonstrations, and seasonal nail inspiration, often highlighting collaborations with beauty brands. They also experiment with unique nail effects, such as crackle polish blends and magnetic gels.
RHIANNA
Instagram @beautybyrhianna_b
The creator produces content focused on nail artistry and salon services. They demonstrate a range of nail designs, such as builder gel applications, chrome finishes, and various French manicure styles, frequently featuring products like The GelBottle Inc. The videos also offer a look into the creator's home salon, including workspace organisation and client interactions during appointments. This content highlights both the technical processes of nail design and aspects of operating a nail technician business.
scarlett senter nail artist
Instagram @scarlett_senternailartist
This creator focuses on nail art, sharing designs inspired by various themes such as Halloween, K-pop, and popular bands. They often showcase their work using products from a specific brand, frequently offering discount codes for viewers. The creator also posts about personal relationships, expressing feelings of love and gratitude. Additionally, they share experiences attending nail industry events and competitions, sometimes as a judge or participant.
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