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Sam Chapman

This creator shares content primarily focused on beauty and skincare. They review and demonstrate a variety of products, including makeup, haircare, and skincare items, often featuring new launches and personal favourites. The content includes tutorials for makeup application, hair styling tips, and personal experiences with beauty treatments and products. They also occasionally discuss home renovations and personal lifestyle topics.

Where to find Sam Chapman

Instagram ·samchapman
Followers1.2M
Avg views103K
Engagement2.3%
Sourced from public data

Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Sam Chapman make?

Sam Chapman offers a comprehensive look into the world of beauty and skincare on Instagram. Through engaging product reviews, makeup tutorials, and haircare tips, Sam showcases everything from new launches to personal favorites. Their authentic approach also extends to sharing insights on home renovations and lifestyle, making them a relatable and trusted voice in the beauty space.

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Master Matte eyeshadows from @makeupbymario bought from @sephorauk  using @spectrumcollections eyeshadow brush to blend 
@elandettalondon shoes in Moka
@wearerum tubing mascara in Double Shot #founder
@bobbibrownuk lip liner stain
@sephorauk 8hr colourful transferproof lip liner
@hourglass matte phantom in Echo
@bobbibrown cheek stick
@alliesofskin peptint in Nirvana
@rimmellondon lasting finish lip pencil in cappuccino 
@spectrumcollections lip brush 
@mansurgavriel cloud clutch bag
AD| Fine hair and volume don’t always go hand in hand, but Cool Girl Body is here to change that. 

This new product gives easy foolproof volume and leave hair feeling softer and stronger.

@hairbysammcknight 

#CoolGirlBody #HairbySamMcKnight #ad
Monochromatic Makeup. 
3 textures in 1 colour.
@diorbeauty lip oil, powder and cheek in Cherry
With @marcjacobsbeauty bronzer and burgundy pencil and @wearerum mascara in brown
AD| 
Clarins has landed at LOOKFANTASTIC - here are some of my favourites and now you can shop yours from the comfort of home by adding them to your existing LF order… 

#ad
@lookfantastic

Who is Sam Chapman’s audience?

Sam Chapman's audience is likely comprised of beauty enthusiasts in the UK seeking practical advice and product recommendations. Their intent signals are strong, indicated by a high Instagram engagement rate of 2.26%, surpassing the benchmark for the platform. This suggests a highly receptive and active community, implying above-benchmark engagement quality. This audience is primed for detailed tutorials, honest reviews, and potentially exclusive content related to skincare, makeup, and haircare.

Which creators are similar to Sam Chapman?

If you're looking for creators like Sam Chapman, you'll love discovering beauty experts who share makeup tutorials, skincare tips, and honest product reviews for your next glow-up.

Frequently asked questions

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