What kind of content does Rooted Living | DIY Decor make?
Rooted Living | DIY Decor brings a fresh, hands-on approach to home styling and crafting. On Instagram, they showcase inspiring DIY projects that transform everyday items into unique decor pieces, from temporary tattoo lampshades to custom tote bags and festive Halloween crafts. Their content highlights clever upcycling techniques and the creative use of tools like laser cutters, making it an ideal space for brands seeking authentic, visually engaging home and lifestyle content.
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Verify your partnershipWho is Rooted Living | DIY Decor’s audience?
Rooted Living's audience is likely comprised of budget-conscious DIY enthusiasts and home decor aficionados seeking inspiration for unique, sustainable projects. Their high Instagram engagement rate (7.91% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for purchasing related craft supplies, tools, or even pre-made decor items, and a high likelihood of quality engagement through comments, shares, and potential affiliate click-throughs.
Which creators are similar to Rooted Living | DIY Decor?
If you're looking for creators like this, you'll love DIY decor enthusiasts who transform thrifted finds and use laser cutters for unique home accents.
Craftfactory
TikTok @craftfactory · Instagram @CraftFactory
This creator posts videos about a variety of DIY and craft projects. They showcase the process of creating items such as custom painted guitars, tufted rugs, and transformed furniture. The creator also shares tutorials on making things like clay purses, decorated cookies, and textured nails. Halloween-themed crafts and costumes are a frequent topic.
Doodlecraft
Instagram @doodlecraft
This creator shares a variety of craft projects, often featuring seasonal themes like Halloween and autumn. They demonstrate techniques such as gel printing, fabric crafting with Mod Podge Stiffy, and vinyl layering for custom items like tote bags. The creator also explores new hobbies like pottery and showcases projects made with laser cutters, including layered flowers and personalised puzzles. Many of their tutorials involve using products from brands like Plaid Crafts and Cricut.
Cameron & Sadie
Instagram @cameronandsadie
This creator posts videos about various craft projects. They often focus on seasonal crafts, particularly for autumn and Halloween, such as spooky necklace charms, beaded spider webs, and pumpkin decorations. They also share tutorials for home decor items like mini gallery walls and temporary tattoo coasters. Other crafts include making friendship bracelets, cross-stitch keychains, and DIY jewellery. Additionally, the creator documents home improvement projects such as bathroom remodels and outdoor landscaping.
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