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Rochelle Humes

This creator shares content about fashion and beauty. They document attending fashion shows, preparing for photoshoots, and launching a new skincare brand called Eulah. The creator also discusses fashion tips, such as building a capsule wardrobe and caring for light-coloured clothing. They often share behind-the-scenes content from events and collaborations.

Where to find Rochelle Humes

Instagram ·rochellehumes
Followers2.3M
Avg views207K
Engagement0.1%
Sourced from public data
TikTok ·rochellehumes
Followers126K
Avg views
Engagement
Sourced from public data

Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Rochelle Humes make?

Rochelle Humes offers a captivating glimpse into the worlds of fashion and beauty. On Instagram and TikTok, she shares exclusive behind-the-scenes access to fashion shows, photoshoots, and the launch of her skincare brand, Eulah. Her content also features practical style tips, from curating a capsule wardrobe to maintaining light-coloured garments, making her a go-to source for inspiration and advice.

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It’s a busy little life at the minute..💛
I’ve never told you this before but..🤡
Who said launch weeks are smooth? Not me!!!!!!!
The secret is finally out… Eulah is here 💛

This week’s episode is a pretty special one because I can finally talk about the thing I’ve been keeping very close to my chest for so long.

I’m sharing the story behind Eulah, where the name came from, why making really good skincare feel accessible was so important to me, and a little bit about how we’ve got to our biggest retail moment yet.

And honestly, you’ve played such a huge part in this journey too. So much of what Eulah has become has been shaped by you guys.

Listen to the full episode now 🎧🤎✨

Who is Rochelle Humes’s audience?

Rochelle Humes' audience is likely comprised of individuals interested in accessible, aspirational lifestyle content, particularly within fashion, beauty, and skincare. Their intent signals suggest a desire for practical style tips and a peek into a relatable, behind-the-scenes perspective. While her Instagram engagement rate (0.15%) is below benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), the sheer volume of her follower base indicates significant reach. Further analysis of her TikTok performance is needed to fully assess audience engagement quality across platforms.

Which creators are similar to Rochelle Humes?

If you're looking for creators like this creator, you'll love discovering style gurus who share fashion, beauty, and skincare tips, plus behind-the-scenes peeks into their chic lives.

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