What kind of content does Steven Gavrielatos make?
Steven Gavrielatos offers in-depth perfume and fragrance reviews, breaking down scent notes and performance for a variety of brands. His content, primarily shared on Instagram, provides valuable recommendations and insights into where to find popular and niche fragrances. Steven's expertise makes him a trusted voice for consumers seeking their next signature scent.
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Verify your partnershipWho is Steven Gavrielatos’s audience?
Steven Gavrielatos' audience is likely composed of fragrance enthusiasts and beauty consumers actively seeking expert recommendations and reviews. Their intent signals are strong, indicated by a high engagement rate of 3.53% on Instagram, significantly exceeding benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly receptive and invested community, likely to respond well to sponsored content, affiliate marketing, and direct product promotions within the beauty and fragrance space. The quality of engagement appears excellent, pointing to a valuable audience for brands targeting this niche.
Which creators are similar to Steven Gavrielatos?
If you're looking for creators like Steven Gavrielatos, you'll find them perfect for anyone seeking honest perfume reviews and personalized fragrance recommendations.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
School of Scent
TikTok @schoolofscent · Instagram @schoolofscent
This creator focuses on reviewing and recommending fragrances, with a particular emphasis on men's colognes. They discuss popular designer scents, niche fragrances, and Middle Eastern 'clone' alternatives. The content often involves comparing original scents to their dupes, offering advice on which fragrances to buy or avoid, and ranking various scents based on factors like longevity, projection, and overall appeal. They also explore different fragrance lines from specific brands, providing buying guides and personal opinions on their favourite selections.
Mariam
TikTok @mariamogt
This creator reviews a variety of perfumes, focusing on different categories such as affordable luxury, Arabian fragrances, designer scents, and niche perfumes. They often create 'This or That' style videos, comparing two fragrances and sharing their preference. The creator also discusses layering perfume combinations and provides reviews of specific scents, highlighting notes like vanilla, gourmand, and floral.
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