What kind of content does Emelia | Professor Perfume 👩🏼🏫 make?
Emelia, also known as Professor Perfume, offers an in-depth exploration of the world of fragrance on Instagram. She provides detailed reviews of both new releases and hard-to-find discontinued scents, featuring brands like Aesop, Dior, and Guerlain. Her audience engages with her insights on specific notes, from sweet vanilla and almond to bright citrus, and occasionally enjoys her personal content on hair styling and lifestyle moments like concert attendance.
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Who is Emelia | Professor Perfume 👩🏼🏫’s audience?
Emelia's audience is likely composed of fragrance enthusiasts and consumers actively seeking perfume recommendations and information. Their intent signals are strong, indicated by high engagement rates (3.16% ER on Instagram, exceeding TikTok's 3.0% benchmark) on content covering reviews, new releases, and personal favorites. This suggests a highly receptive and invested community, offering excellent potential for brand partnerships and product promotion within the beauty and lifestyle sectors.
Which creators are similar to Emelia | Professor Perfume 👩🏼🏫?
If you're looking for creators like this creator, you'll love content from experts who share their passion for fragrance, from the latest launches to hidden gems.
Emma❤️
Instagram @perfumerism
This creator shares content about fragrances and perfumes, often reviewing new launches and sharing their favourite scents. They discuss various brands, including Aesop, Summer Fridays, and Rare Beauty. The videos also cover body care routines and how to layer scents effectively. Some content highlights travel-friendly fragrances and seasonal scent preferences.
Funmi Monet
Instagram @funmimonet
The creator posts videos about fragrances and fragrance-related topics, with a focus on perfume reviews, scent layering, and body care. They frequently share hauls, unboxings, and recommendations for the latest fragrances and skincare products, including seasonal highlights and brand collaborations. Content includes travel and event coverage (notably London launches and brand pop-ups), as well as shopping tips, layering routines, and how to build a signature scent wardrobe. The tone is informative and practical, with step-by-step demonstrations of layering and application to achieve long-lasting scents.
Cologne Collection
TikTok @colognecollection · Instagram @thecolognecollection
This creator focuses on reviewing and unboxing fragrances, discussing their scent profiles and suitability for different occasions. They often provide opinions on whether popular or new perfumes are worth purchasing, considering factors like longevity, versatility, and uniqueness. The creator also explores creative uses for empty perfume caps and engages their audience by asking for opinions on specific scents.
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