What kind of content does Michael make?
Michael offers an authentic taste of New York City through his engaging video content. He takes viewers on a culinary journey, highlighting the best breakfast sandwiches from local delis and food carts, alongside other city favorites like pizza and pastries. Beyond food, Michael captures the electric atmosphere of New York Knicks games and occasionally shares his passion for photography, offering a unique blend of urban exploration and lifestyle content.
Are you a brand that鈥檚 partnered with Michael?
Verify your partnershipWho is Michael鈥檚 audience?
Michael's audience is likely comprised of food enthusiasts, New Yorkers, and potentially sports fans drawn to his unique blend of NYC deli culture and Knicks content. Their intent signals are strong, indicated by a high engagement rate (ER) of 3.59% on Instagram, significantly exceeding benchmarks for platforms like Instagram (~1.5%) and YouTube (~2.0%). This suggests a highly receptive and actively participating community, offering excellent potential for brand partnerships seeking authentic connection and high-quality audience interaction.
Which creators are similar to Michael?
If you're looking for creators like this, target foodies, sports fans, and photography enthusiasts who love authentic NYC experiences.
Jerica Feasts
Instagram @jerica.feasts
This creator shares videos about food and lifestyle in New York City. They often feature restaurant reviews, highlighting dishes and dining experiences. They also post about recipes, cooking methods like steaming, and drink reviews, including specialty teas and coffee shop finds. Additionally, they share content related to local events, travel, and personal activities such as playing sports or visiting nail salons.
Moan App茅tit
Instagram @moan.appetit
This creator shares reviews of food they have tried in New York City, often focusing on pizza, sandwiches, and sushi. They also document experiences like boat tours and food tours. Some videos include comedic interactions or collaborations with other creators and personalities.
Elizabetheatsnyc
Instagram @elizabetheatsnyc
This creator shares their experiences trying various foods and restaurants, often focusing on budget-friendly options in New York City and surrounding areas. Their content includes reviews of pizza, seafood, and international cuisines, documenting their culinary adventures. They also post about everyday activities like commuting, shopping, and attending local events. The creator frequently engages with trends and popular culture, incorporating them into their videos.
Frequently asked questions
Sign in to view Michael's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Michael today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Michael on your creator campaign.