What kind of content does Owen Gould make?
Owen Gould specializes in creating glamorous hair transformations, with a particular focus on achieving "bombshell blowouts" and "holiday volume." His Instagram feed offers a captivating look at his work with high-profile clients, including Gwyneth Paltrow and Olivia Rodrigo, and provides exclusive behind-the-scenes glimpses of editorial photoshoots for publications like *Interview* and *Vanity Fair*. Owen's content also captures the excitement of celebrity event preparation, showcasing his artistry for major occasions like the Met Gala and the Oscars.
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Who is Owen Gould’s audience?
Owen Gould's audience is likely comprised of individuals interested in professional hair styling techniques, particularly those seeking to achieve voluminous, "bombshell" looks for special occasions or photoshoots. Their intent signals are strong, as evidenced by his impressive 5.67% Instagram engagement rate, significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly engaged community that actively interacts with his content, indicating a strong potential for brand partnerships seeking to reach an audience receptive to hair care and styling product recommendations.
Which creators are similar to Owen Gould?
If you're looking for creators like this, target brands seeking to showcase bombshell blowouts, holiday volume, and behind-the-scenes celebrity hair styling for their campaigns.
Martín Soto
Instagram @martinxsoto
The creator posts videos about music, fashion, and skincare. They share content related to popular artists like Beyoncé and Madonna, often incorporating lip-syncs and comedic skits. Additionally, the creator discusses men's grooming routines, including hairstyles and skincare products. They also feature lifestyle content, such as travel experiences and attending events like the Tony Awards and the Met Gala.
Jadene
Instagram @jadenetaylor
This creator shares videos focusing on fashion, beauty, and lifestyle. Their content often features outfit of the day posts, detailing clothing choices and accessories for various occasions, including travel and date nights. They also create makeup tutorials, demonstrating different looks from glossy to flawless. Additionally, the creator includes snippets from their fitness routines and travel experiences, such as visits to Morocco.
Jeremy Pugh
Instagram @jairdoeshair
This creator shares content focused on hair styling techniques and product reviews. They demonstrate various curling and blowout methods, often comparing different tools and approaches. The creator also discusses celebrity hairstyles and offers opinions on haircare brands and industry practices. Additionally, they share personal experiences, such as donating beauty products and visiting salons.
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