What kind of content does Joe make?
Joe dives deep into the world of Drake, dissecting his lyrics, albums, and charting the course of his musical legacy. On Instagram, Joe shares engaging reactions to fan "hot takes" and offers insightful predictions about the artist's future success. When not immersed in OVO, Joe also brings his sharp analysis to the gridiron, sharing NFL football predictions and opinions.
Are you a brand that’s partnered with Joe?
Verify your partnershipWho is Joe’s audience?
Joe's audience is likely comprised of young to middle-aged US-based males with a strong interest in hip-hop culture, specifically Drake, and American football. Their intent signals suggest they are seeking lyrical breakdowns, music commentary, and potentially NFL-related content. Joe's Instagram engagement rate of 8.47% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong potential for high-quality engagement and conversion on Nutcake.
Which creators are similar to Joe?
If you're looking for creators like this creator, you'll find Drake-inspired music and NFL-themed content perfect for passionate fans of hip-hop and football.
Timikeys
TikTok @timikeys_ · Instagram @timikeys_
This creator shares videos featuring music, often focusing on R&B and hip-hop artists. They cover a range of songs, from popular hits to lesser-known tracks, and sometimes include their own commentary or performances. The content often highlights specific artists and albums, providing insights into their sound and style. They also occasionally post about cultural events and television shows, linking them to musical themes.
DTB
TikTok @hiphoplyrics2021
This creator posts videos that primarily feature rap music and lyrics. The content often includes edits of popular rap songs and artists. The videos also feature quotes related to the music industry and rap culture. The creator uses hashtags to categorise their content, focusing on music, lyrics, and rap artists.
Roy Schneider
Instagram @royyschneider
This creator posts videos with a cinematic style, often featuring locations in Toronto and New York. Their content includes travel vlogs, lifestyle clips, and sometimes incorporates music by artists like Drake. They also share tutorials and tips on video editing, particularly highlighting the use of Adobe Premiere on iPhone for beginners. Their videos frequently showcase cityscapes, summer vibes, and personal experiences.
Frequently asked questions
Sign in to view Joe's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joe today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joe on your creator campaign.