What kind of content does One Broke Girl make?
One Broke Girl offers engaging video content across platforms, specializing in practical product reviews and demonstrations from popular retailers like Action and HEMA. Their audience can expect insights into affordable household goods, beauty finds, and seasonal must-haves, alongside valuable personal finance advice and budgeting tips. This creator also shares relatable personal journeys, including home renovation projects and weight loss progress, making them a go-to for relatable, value-driven content.
Are you a brand that鈥檚 partnered with One Broke Girl?
Verify your partnership
Who is One Broke Girl鈥檚 audience?
One Broke Girl's audience is likely composed of budget-conscious individuals in the Netherlands interested in practical home improvement, DIY projects, and value-driven product reviews. Their intent signals suggest they are actively seeking cost-effective solutions and actionable advice, particularly within the HEMA product ecosystem. While their current Instagram engagement rate of 0.79% is below the platform benchmark of 1.5%, the niche focus on budgeting and specific retailers like HEMA indicates a highly targeted and potentially loyal follower base, suggesting opportunities for deeper engagement through tailored content.
Which creators are similar to One Broke Girl?
If you're looking for creators like this creator, you'll find them perfect for viewers seeking actionable advice on budget-friendly home renovations, HEMA gear reviews, and practical money-saving tips.
Marieke Elsinga
Instagram @mariekeelsinga
This creator shares videos about their daily life, including family activities and product reviews. They often feature sponsored content, showcasing items like skincare products, groceries from Albert Heijn, and household appliances. The creator also posts about personal interests such as fitness after pregnancy and unique online games.
Jack van der Lee
Instagram @jackdelhi
This creator posts videos about everyday life, often focusing on relatable situations. They share content about parenting, including cleaning out cars and dealing with children's messes. The creator also posts about saving money, particularly for back-to-school shopping and sportswear, and attending music festivals. They also touch on topics like trying new drinks and comparing different products, such as bicycle locks and eclipse glasses.
Lieke Oudshoorn
Instagram @kindermusthaves
This creator shares videos about budget-friendly shopping finds, often featuring children's clothing and toys from stores like Action and KiK. They also review items such as reusable sunscreen applicators, stationery sets, and educational toys. Additionally, the creator discusses family activities, including holiday park reviews and spa experiences. They also provide tips on organising family life with planners.
Frequently asked questions
Sign in to view One Broke Girl's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with One Broke Girl today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with One Broke Girl on your creator campaign.