What kind of content does Mackenzie make?
Mackenzie shares a warm and inviting glimpse into her everyday life on Instagram. Her content beautifully blends the charm of the cottagecore aesthetic with relatable motherhood moments, featuring seasonal baking projects and serene morning routines. Brands will appreciate her authentic portrayal of home life, often including her children and pets, which resonates deeply with her engaged audience.
Are you a brand that’s partnered with Mackenzie?
Verify your partnership
Who is Mackenzie’s audience?
Mackenzie's audience is likely comprised of individuals interested in aspirational home life, domesticity, and gentle aesthetics, aligning with her motherhood and cottagecore themes. Their intent signals suggest a desire for inspiration in baking, home organization, and daily routines, as evidenced by engagement with her morning routine and baking content. With an impressive 6.12% engagement rate on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Mackenzie's audience demonstrates high quality engagement and strong resonance with her content.
Which creators are similar to Mackenzie?
If you're looking for creators like this creator, you'll love content focused on cozy home life, baking, and embracing the simple joys of motherhood and cottagecore aesthetics.
Jesscostantino
Instagram @jesscostantino
This creator shares content about a variety of topics including baking, cooking, and farm life. They often feature recipes like strawberry rhubarb pie and pancakes. The creator also shares insights into their life as a mother, including packing for trips with a baby and nighttime routines. Additionally, they post about their love for horses and their experiences with pets.
Ceren Karasu
Instagram @cernkarasu
This creator shares content focused on a cozy and slow-paced lifestyle. They often post about their morning and evening routines, including skincare and coffee. The creator also shares content related to seasonal changes, such as the start of autumn, and enjoys making homemade food like crepes. Additionally, they feature product reviews and unboxing videos, often showcasing items that enhance their home environment or personal well-being.
Marissa
Instagram @thethriftwitch
This creator posts videos focused on creating a cozy and comforting atmosphere. They share content about home decorating, particularly with a seasonal focus, and enjoy cooking and sharing recipes for drinks and meals. The creator also features their cats frequently in their videos, often sharing clips of their interactions and daily routines. Additionally, they share their experiences with thrifting and puzzling as relaxing hobbies.
Frequently asked questions
Sign in to view Mackenzie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mackenzie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mackenzie on your creator campaign.