What kind of content does Michelle make?
Michelle offers an authentic look into the realities of pregnancy and motherhood. Her content, primarily on TikTok, delves into the practicalities of breastfeeding, with a focus on brands like Momcozy and Lansinoh. Michelle also shares relatable updates on her pregnancy journey and experiences as a new mom, often weaving in seasonal themes for a unique perspective.
Are you a brand that’s partnered with Michelle?
Verify your partnership
Who is Michelle’s audience?
Michelle's audience is likely comprised of expectant and new mothers in the UK actively seeking advice and relatable content on pregnancy, childbirth, and infant care. Their intent signals are strong, indicated by high engagement rates (5.89% ER on TikTok, significantly above the ~3.0% benchmark), suggesting they are highly invested in Michelle's shared experiences and product recommendations. This elevated engagement points towards a receptive audience eager for authentic product reviews and practical tips, making them valuable for brands in the maternal and infant care space.
Which creators are similar to Michelle?
If you're looking for creators like Michelle, you'll find relatable content for expecting and new moms navigating pregnancy, motherhood, and breastfeeding essentials.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
Chalease
TikTok @chaleaseabbey
This creator shares their experiences with pregnancy, including details about going into labour and preparing for a new baby. They also post about daily life with young children, highlighting baby essentials and toddler moments. The creator also shares fashion content, featuring their favourite shoes for different seasons. Additionally, they document moments related to the Christmas countdown and advent calendars. Some content also showcases household items and baby products.
El
TikTok @elxisemegan
This creator shares videos about their pregnancy journey, focusing on nesting activities such as washing baby clothes and organising the home. They also document everyday life as a mother, including vlogs and addressing common pregnancy experiences like cravings and low iron. The creator often features their toddler and prepares for the arrival of a second child, a baby boy.
Frequently asked questions
Sign in to view Michelle's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Michelle today
You can use Nutcake’s agentic tools for free. Sign up today to work with Michelle on your creator campaign.