What kind of content does Mariam make?
Mariam offers a blend of beauty and personal advocacy on Instagram. Her feed is a vibrant showcase of makeup tutorials, product unboxings, and skincare routines, highlighting everything from lip balms to foundations. Beyond the glam, Mariam courageously shares her journey with Hyperemesis Gravidarum, raising awareness for this severe pregnancy condition with honesty and vulnerability.
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Who is Mariam’s audience?
Mariam's audience is likely comprised of individuals interested in beauty, makeup, and skincare, with a significant segment potentially following her journey through Hyperemesis Gravidarum. Their intent signals are strong, indicated by an impressive 7.32% engagement rate on Instagram, far exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, likely seeking authentic product reviews, makeup tutorials, and relatable personal experiences. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands seeking a deeply connected and active consumer base.
Which creators are similar to Mariam?
If you're looking for creators like this creator, you'll find relatable content covering beauty, makeup, skincare, and unboxing, especially for those navigating pregnancy challenges.
Muskan Sadhwani
Instagram @itsmuskansadhwani
This creator focuses on beauty content, often comparing makeup products and showcasing new releases. They frequently review lipsticks, blushes, and skin products, highlighting their textures, shades, and performance. The creator also shares skincare tips, including advice on hygiene and product selection. They sometimes discuss personal experiences, such as their cultural background or reactions to new beauty trends.
Thebeautyedit
TikTok @thebeautyedit__ · Instagram @thebeautyedit__
This creator focuses on beauty content, including makeup tutorials and skincare routines. They often feature product reviews and unboxing videos, showcasing brands like Dior, Maybelline, and Charlotte Tilbury. The content includes 'get ready with me' videos and demonstrations of various makeup techniques, such as lip combos and blush application. They also share their tanning routine and promote skincare products.
Nic
TikTok @nicola_reviews
This creator posts content about beauty and makeup products. They share reviews and demonstrations of various items, including mascaras, blush sticks, and skincare. The creator also discusses television shows they are watching and participates in giveaways. They have previously partnered with brands such as Charlotte Tilbury and L'Oréal Paris UK.
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