What kind of content does Mads make?
Mads brings a cozy and aspirational aesthetic to Instagram, specializing in apartment decor and home organization. Their content shines with seasonal touches, especially during autumn, offering viewers practical tips and inspiration for creating a beautiful living space. Brands can connect with Mads' audience through authentic product recommendations and relatable lifestyle vlogs that highlight morning routines and curated hauls.
Are you a brand that’s partnered with Mads?
Verify your partnership
Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in practical home solutions and aesthetic inspiration, particularly within apartment living and seasonal decor. Their high Instagram engagement rate (5.22% ER, significantly above the 1.5% benchmark) signals strong interest and active participation, suggesting they are receptive to product recommendations and routine-based content. This indicates a valuable audience for brands seeking to connect with consumers actively seeking lifestyle improvements and curated product suggestions.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll find inspiration for stylish apartment decor, seasonal home organization, and productive morning routines.
Sara B. Holt
Instagram @sarabholt
This creator posts videos about their daily life and routines, often focusing on creating a cozy atmosphere in their studio apartment. They share content related to home decorating, especially for autumn, and also document travel experiences such as vlogs from Barcelona. The creator also discusses personal growth, maintaining productive habits, and appreciating moments of solitude. Additionally, they provide recommendations for hair stylists and technology like projectors and earbuds.
Jessi Christine 🌿 Youtuber
Instagram @jessi.christine
This creator shares videos about home decoration, often focusing on seasonal changes like autumn. They show how they update rooms with new decor, sometimes using AI as inspiration for styling small spaces. The creator also posts content about cleaning routines and organizing their home. Additionally, they share videos exploring abandoned places and enjoying simple, peaceful moments in life.
Kayla Gresh
Instagram @kaylagresh
This creator shares videos about their daily life, focusing on home organisation, meal preparation, and family activities. They often document routines such as packing school lunches, preparing after-school snacks, and setting up their home for different seasons and holidays, particularly Halloween. The creator also features shopping trips for home goods, groceries, and personal items, sometimes highlighting specific brands or products they use.
Frequently asked questions
Sign in to view Mads's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mads today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mads on your creator campaign.