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Mads

This creator shares videos about their daily routines, often focusing on home organisation and decor. They frequently showcase apartment decorating ideas, particularly for autumn and fall themes. The creator also shares "vlogs" detailing their morning routines, grocery hauls, and product recommendations for home and personal care.

Where to find Mads

Instagram ·madeline.edwards
Followers94K
Avg views32K
Engagement5.2%
Sourced from public data

Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Mads make?

Mads offers a cozy glimpse into their life, sharing aspirational apartment decor and home organization tips on Instagram. Their content is particularly popular for seasonal styling, with a strong focus on autumn and fall aesthetics. Viewers can also find relatable morning routine vlogs, along with trusted product recommendations for both home and personal care.

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let’s spend a day in Rome 🍝 shopping + a little sight seeing = my perfect day 

#morningvlog #morningroutine #aestheticmorning #apartmentdecorating
New week, new sheets and a little autumn baking ☕️🍂

#apartmentinspo #apartmenttherapy #morningvlog #morningroutine #fallhomedecor
I think this means I officially have the right to post fall content now 🍂

#apartmentinspo #morningvlog #apartmentdecorating #fallhomedecor #autumnhome
If you know me, you know I’m a Whole Foods Market girl through and through! My favorite grocery products and delivery right to my door? An absolute sunday reset essential. @wholefoods 

#sundayreset #morningroutine #morningvlog #ad #wholefoodspartner

Who is Mads’s audience?

Mads' audience is likely composed of individuals interested in practical home improvement and lifestyle content, specifically within apartment living and seasonal decor. Their high Instagram engagement rate (5.22% ER, significantly above the 1.5% benchmark) signals strong intent and a highly receptive community, indicating they are actively seeking and responding to Mads' product recommendations and routine insights. This engaged following presents a valuable opportunity for brands seeking authentic connections with consumers actively looking for solutions and inspiration in home organization and decor.

Which creators are similar to Mads?

If you're looking for creators like this creator, you'll love content focused on practical home organization, stylish apartment decor, and cozy fall vibes, perfect for busy individuals seeking inspiration.

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