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Maddy Churm

This creator shares content focused on fashion and lifestyle. They frequently showcase outfits, including dresses, trousers, and accessories like bandanas, often highlighting brands from Portland and offering discount codes. The creator also shares experiences like dining out at local restaurants and visiting shops in Portland. Additionally, they discuss self-care, the importance of crafting, and embracing personal style.

Where to find Maddy Churm

Instagram ·maddychurm
Followers33K
Avg views5.6K
Engagement2.9%
Sourced from public data

Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Maddy Churm make?

Maddy Churm offers a vibrant blend of fashion and lifestyle content, with a particular focus on her home city of Portland. Her Instagram feed is a curated showcase of stylish outfits, from dresses to accessories, often featuring local brands and sharing exclusive discount codes. Beyond fashion, Maddy invites her audience into her world through explorations of Portland's dining scene and shops, alongside thoughtful discussions on self-care, crafting, and the joy of personal style.

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It really is a beautiful feeling, not even gonna lie, y’all! 🥰✨💅 Being in my 30’s has looked infinitely different than I thought it would but I’m so thankful for that!!! The best is here and also yet to come and I’m so grateful! 🫶
Because sweater season is whenever you want it to be!!!! (Within reason, of course! 😂) But hey at least we’ve been having chilly mornings lately! A win is a WIN! 🥰 

Truly cannot stop wearing this sweater from @christydawn!!! The horse!!!! The hearts! As always, you can use code “MADDYCD10” at checkout to save if you’ve been looking for a sweater you can wear all through the SWEATER WEATHER SEASON! ✨
Y’all, I was already excited to go see #Wildwood in October but this special new edition of the novel it’s based off of? Next-level gorgeous!

@laikastudios kindly sent me a copy in anticipation of the film, it’s truly such a special book! I love the creative visuals and the way the story draws you in! The perfect cozy read for the beginning of fall. ✨

If you’ve been meaning to read Wildwood ahead of its theatrical release, head to LAIKA’s website and snag one of these beautiful special editions for yourself. And of course, head to the theaters in October to experience Wildwood on the big screen! 🍿

#LAIKA_Partner
It’s layering season once again, and the Sloan tee from @wool.and is my very favorite tee for layers galore! The Sloan is breathable, comes in a variety of fun colors, and fits just the way you want a tee to fit! Also, it comes in both a 100% merino wool and a wool blend jersey option, depending on your preference. Because you really shouldn’t have to settle when it comes to which fabric you’re putting on your skin! 

As you can see, the Sloan works in so many different outfit contexts! Which is y’all’s favorite look? 

And of course, if you’ve been on the hunt for a genuinely DELICIOUS tee for layering and beyond, head over to wool& and check out their Sloan tees! They’re simply perfect!

Who is Maddy Churm’s audience?

Maddy Churm's audience is likely comprised of individuals interested in accessible fashion, personal style, and self-care routines, with a strong connection to the Pacific Northwest lifestyle. Their engagement signals suggest a highly receptive community, as her 2.87% Instagram engagement rate surpasses the benchmark (1.5%), indicating strong resonance with her content. This suggests a high-quality audience that actively participates and is likely to convert on relevant offers, making her profile valuable for brands targeting fashion-forward, lifestyle-oriented consumers.

Which creators are similar to Maddy Churm?

If you're looking for creators like this creator, you'll find inspiration for stylish outfits, self-care routines, and a vibrant Portland lifestyle.

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