What kind of content does Madison make?
Madison offers a relatable glimpse into home renovation, with a special focus on transforming bathrooms. Her Instagram feed (@living.withmadison) showcases the realities of DIY projects, from demolition to design. Beyond renovations, Madison shares authentic updates on her pregnancy journey, including maternity style tips and preparations for her growing family, interspersed with everyday moments like family meals and sporting events.
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Who is Madison’s audience?
Madison's audience is likely comprised of individuals interested in home improvement, particularly DIY and renovation projects, alongside those following her personal journey through pregnancy and family life. Their intent signals are strong, indicated by an engagement rate of 2.30% on Instagram, which surpasses the typical benchmark for the platform. This suggests a highly receptive and engaged community, likely seeking inspiration, advice, and relatable content across home, lifestyle, and parenting themes. The quality of engagement appears above benchmark, indicating a valuable audience for brands in home goods, maternity wear, and family-oriented products.
Which creators are similar to Madison?
If you're looking for creators like this creator, partner with those who share authentic journeys through home renovation, pregnancy, and family life for relatable, inspiring content.
Holli
TikTok @holli_snell
This creator documents their experiences with pregnancy, including managing morning sickness and preparing for a new baby. They also share updates on their home renovation projects, showcasing the transformation of various rooms like the office and nursery. The creator also engages with content related to personal growth, such as creating vision boards. They occasionally post sentimental content about family relationships.
Nadia
TikTok @nadiaa__98
This creator shares content about home improvement, focusing on bathroom design and cleaning tips. They also post about gardening, skincare routines, and family life, including relatable moments about parenting and siblings. The creator also discusses their pregnancy journey, including the challenges and humour associated with it. Other topics include seasonal content like preparing for spring and dealing with winter weather.
Kelcey Wetterberg
Instagram @kelcey_w
This creator posts content related to home improvement projects, such as painting a nursery. They also share updates on their pregnancy journey, including preparing for the baby's arrival and documenting gender reveal moments. The creator also features content about their pets, including attending dog-friendly events and feeding them specific dog food. Additionally, they share routines for hair care and beauty product hauls, often highlighting sales and new items.
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