What kind of content does Chey make?
Chey offers a delightful dive into the world of journaling and DIY crafts on Instagram. Her content centers on junk journaling, guiding viewers through starting new journals, creating unique spreads, and showcasing favorite supplies. Beyond journaling, Chey shares charming DIY decoration ideas and thoughtful book recommendations, often featuring sponsored integrations for stationery and printing tools.
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Who is Chey’s audience?
Chey's audience is likely comprised of individuals interested in creative hobbies, particularly journaling and DIY crafts, with a strong inclination towards stationery and book recommendations. Their high Instagram engagement rate (7.54% ER) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for product discovery and purchase, as followers actively engage with content, signaling a valuable audience for brands in the crafting, stationery, and lifestyle sectors.
Which creators are similar to Chey?
If you're looking for creators like this creator, you'll love discovering new journaling, junk journaling, DIY craft, stationery, and book recommendation inspiration.
laura t ✿
Instagram @lauratcraft
This creator makes videos about journaling and junk journaling. They often share ideas for journal spreads, such as documenting birthday freebies, creating memory-keeping pages, and tracking watched movies or TV shows. The creator also demonstrates how to use collected items like QR codes, bill envelopes, and colourful paper blocks in their journals. Other video topics include crafting charm bracelets from stickers and organising junk journaling supplies.
Kay | Junk Journal, Collage, & Creative Journaling
Instagram @junk_journalism
This creator focuses on junk journaling, often sharing ideas for spreads and techniques. They show how to create journals using collected scraps, themed collections, and even sticker backing. The creator also demonstrates how to make journal pages inspired by childhood books and personal interests like Spiderman. They share updates on ongoing journal projects and tips for low-energy creative sessions.
The Juliet Journal
TikTok @thejulietjournal · Instagram @_thejulietjournal
This creator makes videos about journaling and scrapbooking, often using themed collections. They create content inspired by different eras, colours, and characters, such as Alice in Wonderland or 1940s fashion. The videos also feature unboxings of craft supplies like PET tape and journals. Additionally, the creator shares tutorials on making thank you cards and organising craft materials.
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