What kind of content does Esther make?
Esther shares a vibrant mix of culinary adventures on Instagram, from whipping up healthier takes on beloved recipes to indulging in satisfying mukbangs featuring everything from dumplings to chicken feet. Her feed offers a delicious glimpse into her daily meals, often punctuated by original songs and beauty explorations. Brands looking to connect with an audience interested in food, healthy living, and lifestyle content will find a compelling partner in Esther.
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Who is Esther’s audience?
Esther's audience is likely comprised of individuals interested in accessible, healthy meal ideas and relatable food content. Their engagement signals suggest a strong interest in her recipe creations and food reviews, with a high likelihood of seeking inspiration for their own daily meals. With an Instagram engagement rate of 3.12%, Esther is performing above the benchmark (1.5%), indicating a highly receptive and actively involved community that values her culinary content. This suggests a strong potential for driving conversions on recipe-related products or affiliate links.
Which creators are similar to Esther?
If you're looking for creators like this creator, you'll love content creators who share delicious recipes, satisfying mukbangs, and honest food reviews for your daily meals.
Danielle Chung
Instagram @danielledchung
This creator posts videos primarily about food. They share content trying samples at various supermarkets like Costco and Lotte Mart. Additionally, they document eating full meals from convenience stores such as 7 Eleven. The creator also shares mukbang videos, where they eat large quantities of food on camera.
Kim and Liz
Instagram @kimlizasmr
This creator often posts videos about trying different foods and drinks. They share experiences tasting various desserts, including ice cream cakes and elaborate pastries, as well as savoury dishes like seafood boils and Hawaiian chicken. The creator also experiments with making slime and trying unique or unusual candies.
Chloe Rose
TikTok @chloeroseofcl · Instagram @chloeroseofcl
This creator shares videos of their daily life, including cooking and meal preparation. They often document 'dish up dinner' videos, showcasing homemade meals and recipes like seafood buldak noodles and cheese sweet potato. The creator also posts content related to personal grooming, such as skincare routines and makeup application, alongside sharing experiences like visiting a coffee shop with dogs and getting dental work done. Other videos feature trying takeaway orders and celebrating occasions like pancake day and Valentine's Day.
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