What kind of content does Lily make?
Lily offers an authentic glimpse into the realities of new motherhood, blending relatable mum life insights with her passion for running. Her followers tune in for engaging fashion hauls and outfit inspiration, alongside candid daily vlogs that showcase her vibrant social life. Lily's content on Instagram provides a unique lifestyle perspective, making her an ideal partner for brands seeking to connect with a diverse and engaged audience.
Are you a brand that’s partnered with Lily?
Verify your partnershipWho is Lily’s audience?
Lily's audience is likely comprised of individuals interested in relatable "mum life" content, fitness (specifically running), and accessible fashion. Her strong Instagram engagement rate of 3.51% significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly invested and responsive follower base. This suggests her audience actively seeks inspiration and practical advice, signaling strong potential for conversion on sponsored content related to parenting, active lifestyles, and fashion.
Which creators are similar to Lily?
If you're looking for creators like this creator, you'll love content from new mothers sharing their daily lives, running routines, and fashion hauls.
JADE-LOUISE
Instagram @lifeatjadesyard
This creator shares content about their experiences as a mother to multiple children, often featuring relatable parenting anecdotes and comedic takes on everyday family life. They document activities such as attending running clubs, renovating their garden, and sharing shopping hauls from stores like Aldi and Costco. The creator also posts about their children's sports events, room makeovers, and everyday moments, sometimes including their daughter in 'what's in my bag' style videos.
Sam Phillips
TikTok @samiphillips_ · Instagram @runnwithsam
This creator shares content about their experiences as a new mother, including daily vlogs, parenting challenges, and family outings. They also document their fitness journey, participating in events like the Turf Games and training for half marathons. The creator also features glimpses of their personal life, such as shopping trips and spending time with family.
Jemaruns
TikTok @jemaruns
This creator shares content related to running, including tips on managing training load and listening to one's body to avoid injuries. They also post reviews of running shoes, such as the Saucony Endorphin Speed 5s and Saucony Guide 18s, recommending them for different foot types. The creator also showcases running outfits, often featuring Lululemon and Alo Yoga apparel, and discusses running accessories like running belts and headbands. Other content includes unboxing running essentials, sharing motivational thoughts, and occasional posts about swimming and gym sessions.
Frequently asked questions
Sign in to view Lily's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lily today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lily on your creator campaign.