What kind of content does Sam Phillips make?
Sam Phillips offers an authentic look into her life as a new mother, sharing relatable daily vlogs and honest discussions about parenting. She also documents her impressive fitness journey, from training for half marathons to competing in events like the Turf Games. Brands can connect with Sam's engaged audience through her candid approach to motherhood and active lifestyle, showcased across TikTok and Instagram.
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Who is Sam Phillips’s audience?
Sam Phillips' audience is likely comprised of new mothers and expectant parents in GB seeking relatable content on fitness, running, and daily life. High engagement rates on both TikTok (8.62%) and Instagram (18.28%) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and invested community. This suggests strong potential for brand partnerships targeting this demographic, as followers are actively seeking and responding to Sam's content.
Which creators are similar to Sam Phillips?
If you're looking for creators like Sam Phillips, you'll find relatable daily vlogs from new mothers balancing fitness, running, and the realities of parenting.
Emily Atkins
TikTok @emilyjadefit · Instagram @emilyjadefit
This creator focuses on their postpartum fitness journey, sharing advice and personal experiences. They discuss the importance of pelvic floor and core strength during and after pregnancy. The creator also shares workout routines, tips for staying active with a baby, and motivational content about body confidence and recovery. They advocate for women's health and wellbeing throughout the pregnancy and postpartum stages.
Ashleigh Tillett
TikTok @ashleightillettx
This creator shares content about their life as a mother of two. They post about their fitness journey, including running and calorie counting, as well as their experiences with pregnancy and postpartum recovery. The creator also shares videos about their children, including nap times and milestones, and general lifestyle content related to family life and the holiday season.
Lily
Instagram @lilyofficialuk
The creator posts content about their experiences as a new mother and shares insights into mum life. They also frequently share running-related content, including trainers, outfits, and experiences with run clubs. Additionally, the creator features fashion hauls and outfits from various brands, and occasionally vlogs about their daily activities and social events.
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