What kind of content does Vicky Lambert make?
Vicky Lambert shares her expertise in baking, with a particular passion for crafting the perfect cinnamon bun. On Instagram, she breaks down the science behind baking, from dough temperature to ingredient functions, and offers practical advice for aspiring bakers. Vicky also draws on her experience running a bakery, sharing valuable insights into recipe development and business management, alongside her personal journey with wellness and fitness.
Are you a brand that’s partnered with Vicky Lambert?
Verify your partnershipWho is Vicky Lambert’s audience?
Vicky Lambert's audience is likely comprised of aspiring bakers and home cooks interested in both practical baking techniques and the science behind delicious results. Their intent signals are strong, as evidenced by her high Instagram engagement rate of 2.35%, surpassing the platform benchmark. This suggests a highly receptive and engaged community eager for her content, from detailed cinnamon bun tutorials to insights on running a bakery business and incorporating wellness. The quality of engagement is expected to be high, with followers actively seeking advice and inspiration.
Which creators are similar to Vicky Lambert?
If you're looking for creators like this creator, target audiences interested in delicious baking tutorials, the science behind perfect pastries, and holistic wellness tips for a balanced lifestyle.
Doeshe Bake dough
Instagram @doeshebakedough
This creator shares baking tutorials, focusing on bread and doughnuts. They demonstrate techniques like using tangzhong for softer bread and offer recipes for items such as pizza dough, dinner rolls, sandwich loaves, and matcha-flavoured doughnuts. The content also includes comparisons of different baked goods, like babka versus cinnamon rolls.
Larissa The Baker
Instagram @larissa_maddox
This creator focuses on home baking and business tips, sharing recipes for items like semi-sweet buttercream and dye-free strawberry milkshakes. They also discuss the realities of being a stay-at-home mum, including homeschooling and running a business. The creator offers advice on improving content for brand deals and encourages followers to pursue their talents. They also address controversial topics within the home baking community, such as having children in the home.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
Frequently asked questions
Sign in to view Vicky Lambert's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Vicky Lambert today
You can use Nutcake’s agentic tools for free. Sign up today to work with Vicky Lambert on your creator campaign.