What kind of content does gray make?
Gray offers practical advice for navigating college life, from securing scholarships to finding the best student housing. On Instagram, they share accessible everyday fashion inspiration and styling tips, alongside honest reviews of beauty products for makeup and hair care. Their content provides a relatable guide for students looking to enhance their personal style and manage campus life.
Are you a brand that’s partnered with gray?
Verify your partnership
Who is gray’s audience?
Gray's audience is likely comprised of young adults, primarily college-aged women, seeking practical advice on fashion, beauty, and student life. Their intent signals suggest a desire for actionable tips and product recommendations relevant to their demographic. With an Instagram engagement rate of 1.56%, Gray is performing at benchmark for the platform, indicating a receptive and moderately engaged follower base. This suggests opportunities for sponsored content and affiliate marketing that aligns with their content pillars.
Which creators are similar to gray?
If you're looking for creators like this creator, you'll find fashion and beauty advice perfect for navigating college life and student budgets.
lizeth ♡
Instagram @lizethrobles._
This creator shares content related to college life, including daily vlogs, outfit inspiration, and study tips. They also post about beauty hacks and skincare routines. Other topics include body positivity, sibling relationships, and shopping hauls from places like Target and Marshalls. Some videos feature routines like going to the gym or grocery shopping.
Luxury Tyvi⭑
Instagram @latyvia_
This creator posts a variety of content, including vlogs about moving into college and welcome week. They also share fashion hauls, showcasing items from brands like Shein and featuring hairstyles such as Fulani braids and locs. The creator discusses personal finance, mentioning how tools like TurboTax and Credit Karma have helped them manage their money. Additionally, they document personal experiences like trying aerial yoga and going on solo dates, and offer fashion tips for different body types.
Maryam Ali
Instagram @marija_ali
This creator often posts videos about their daily routines, including morning skincare and hygiene practices. They also share content related to their experiences as an aerospace engineering student, detailing what they carry in their bag and offering study tips. Additionally, the creator reviews and unboxes various products, such as skincare items, beauty products, snacks, and beverages, often featuring sponsored content and partnerships with different brands.
Frequently asked questions
Sign in to view gray's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with gray today
You can use Nutcake’s agentic tools for free. Sign up today to work with gray on your creator campaign.