What kind of content does Esther Itterly make?
Esther Itterly is a New York City-based hairstylist specializing in curly hair. Her Instagram features detailed tutorials on cutting, coloring, and styling curly and blonde hair, alongside behind-the-scenes glimpses of her salon work. Esther also shares her favorite hair product recommendations and guides for achieving professional blowouts and updos. Beyond hair, she offers a peek into her personal life with posts on travel, arcade games, and her dog.
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Who is Esther Itterly’s audience?
Esther Itterly's audience is likely comprised of individuals actively seeking expert advice and inspiration for managing and styling curly hair, with a strong interest in product recommendations and professional techniques. Their intent signals are high, indicated by the impressive 3.70% engagement rate on Instagram, which significantly surpasses benchmark averages across platforms like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly engaged community that values Esther's content, leading to quality interactions and strong potential for brand partnerships seeking to reach this dedicated niche.
Which creators are similar to Esther Itterly?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking expert curly hair advice, innovative styling techniques, and curated product recommendations from a New York City-based hairstylist.
lani <3 | UGC + Content Creator
Instagram @e_curlss
This creator focuses on hair styling, particularly for curly hair. They share tutorials and tips on cutting and styling curly hair, often showcasing transformations. The creator also discusses their experiences as a hairstylist, including their journey in the industry and the importance of specialised education for working with different hair types. They sometimes share personal content related to their work and daily life.
Hannah Sparks
Instagram @hannahhnotmontanaaa
This creator shares content about hair care, specifically focusing on styling and maintaining curly hair. They discuss techniques like bleaching, using gel for definition, and protein treatments. The creator also shares personal vlogs featuring experiences such as attending Phillies games, trying out new nail trends like builder gel, and exploring new restaurants and wellness spots in Philadelphia. Additionally, they offer opinions on beauty product launches and create content around relationships and gift ideas.
chloe belmar
Instagram @chloebelmar
This creator shares a variety of content, including hair tutorials focusing on easy and efficient styling techniques using items like French pins and curling irons. They also post about travel experiences, particularly trips to Malta, showcasing outfits and activities like plate smashing. Additionally, the creator discusses personal care routines, such as night routines for hair repair and experiences with laser hair removal, and shares relatable lifestyle moments.
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