What kind of content does Esther Itterly make?
Esther Itterly is a New York City-based hairstylist specializing in curly hair. Her Instagram showcases a range of techniques for cutting, coloring, and styling textured and blonde hair, offering a behind-the-scenes look at her salon work. Esther also shares valuable hair product recommendations and tutorials for achieving professional-quality blowouts and updos, making her a go-to for all things curls.
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Who is Esther Itterly’s audience?
Esther Itterly's audience is likely comprised of individuals actively seeking expert advice and inspiration for managing and styling curly hair, with a strong interest in product recommendations and potentially local salon services given her NYC location. Their intent signals are high, as evidenced by her impressive 3.70% engagement rate on Instagram, which significantly outperforms the platform benchmark of 1.5%. This suggests a highly receptive and engaged community, indicating strong potential for brand partnerships and conversions within the beauty and haircare space.
Which creators are similar to Esther Itterly?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking expert curly hair advice, innovative techniques, and personalized product recommendations from a New York City stylist.
lani <3 | UGC + Content Creator
Instagram @e_curlss
This creator focuses on hair styling, particularly for curly hair. They share tutorials and tips on cutting and styling curly hair, often showcasing transformations. The creator also discusses their experiences as a hairstylist, including their journey in the industry and the importance of specialised education for working with different hair types. They sometimes share personal content related to their work and daily life.
chloe belmar
Instagram @chloebelmar
This creator shares a variety of content, including hair tutorials focusing on easy and efficient styling techniques using items like French pins and curling irons. They also post about travel experiences, particularly trips to Malta, showcasing outfits and activities like plate smashing. Additionally, the creator discusses personal care routines, such as night routines for hair repair and experiences with laser hair removal, and shares relatable lifestyle moments.
Lauryn Nicole
Instagram @thelaurynicole
This creator focuses on content related to curly hair and bridal styling. They share tutorials for various hairstyles, including bridal looks, slicked-back styles, and half-wig applications. The creator also discusses wedding planning tips, particularly for those in long-distance relationships, and occasionally shares product reviews for hair and beauty items. Their content often features recreations of celebrity makeup looks and general advice for maintaining curls.
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