What kind of content does EMILY make?
EMILY crafts visually stunning Halloween makeup transformations and intricate nail art, perfect for brands seeking spooky season engagement. Her engaging tutorials, featuring looks from classic devils to elaborate skulls, often incorporate special effects and dazzling rhinestones. Beyond the frights, EMILY also shares satisfying makeup removal and skincare routines, offering a well-rounded beauty perspective on Instagram.
Are you a brand that’s partnered with EMILY?
Verify your partnership
Who is EMILY’s audience?
EMILY's audience is likely composed of individuals interested in creative beauty, particularly those seeking inspiration and instruction for seasonal looks (Halloween) and detailed artistry (special effects makeup, nail designs). Their high Instagram engagement rate (4.43% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive follower base. This suggests strong intent signals for tutorial content and product recommendations within the beauty and skincare space, promising high-quality engagement and potential for conversion.
Which creators are similar to EMILY?
If you're looking for creators like this creator, you'll find inspiration for spooky Halloween makeup, intricate nail designs, and effective skincare routines perfect for beauty enthusiasts.
Tiffany
Instagram @illumin_arty
This creator posts videos about makeup transformations and special effects. They often recreate popular internet trends, such as the 'glitch makeup' and 'cry baby' trends, putting their own spooky or artistic spin on them. The creator also shares tutorials on how to achieve these looks, including explanations of editing techniques used. Additionally, they post content related to Halloween, featuring various spooky and character-based makeup designs.
Makeupbyjessica
TikTok @makeupbyjessica_xo · Instagram @Makeupbyjessica_xo
This creator posts videos about makeup looks, often focusing on Halloween themes. They showcase various transformations, including zombie, clown, and vampire characters, often incorporating rhinestones and intricate details. The creator also shares reviews and GRWM (get ready with me) content featuring popular beauty products and collaborations.
Caitlin Small
TikTok @caitlinsmallmakeup · Instagram @caitlinsmallmakeup
This creator posts content focused on makeup tutorials and nail art. They frequently share Halloween-themed looks, including zombie and spider-inspired makeup. The creator also posts videos showcasing their nail designs, often featuring intricate details like 3D flowers. Additionally, they share content related to home decor and travel vlogs, documenting trips around Europe.
Frequently asked questions
Sign in to view EMILY's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EMILY today
You can use Nutcake’s agentic tools for free. Sign up today to work with EMILY on your creator campaign.