What kind of content does Emily Henderson make?
Emily Henderson offers a vibrant blend of home renovation and lifestyle content. On Instagram, she meticulously documents her barn-to-guest-cottage transformation, sharing inspiring DIY projects, essential plant care tips, and curated fashion and swimwear reviews. Her engaging approach makes her a go-to source for aspirational home updates and chic personal style.
Are you a brand that’s partnered with Emily Henderson?
Verify your partnership
Who is Emily Henderson’s audience?
Emily Henderson's audience is likely composed of US-based individuals interested in home improvement, DIY, and lifestyle content, with a strong leaning towards interior design and fashion. Her Instagram engagement rate of 1.97% slightly exceeds the platform benchmark, indicating a highly receptive and engaged follower base. This suggests a strong potential for driving action on creator profile pages, as her audience actively seeks inspiration and product recommendations within her niche.
Which creators are similar to Emily Henderson?
If you're looking for creators like this creator, you'll find inspiration for home renovation, DIY projects, decor, gardening, and fashion that's both stylish and achievable.
Thomas Theobald | Design & Style
Instagram @rustandtrust
This creator shares content focused on interior design and home décor. They offer tips and inspiration for creating luxurious and cosy living spaces, often highlighting seasonal themes like autumn. Their videos showcase ideas for bedrooms, living rooms, and home entertainment setups, including suggestions for furniture, lighting, and accessories. They also occasionally post about fashion and lifestyle experiences, such as yacht trips.
Sara Toufali
Instagram @saratoufali
This creator shares content about home decor, focusing on room makeovers and styling tips for various spaces, including bedrooms and nurseries. They also post about family life, featuring their daughter and highlighting products that aid in daily routines and travel. Additionally, the creator shares lifestyle content, such as hosting gatherings like s'mores nights and spring brunches, and discusses personal wellness through nutrition and supplements.
Sarah Gibson
Instagram @roomfortuesday
This creator shares content about home renovation and interior design. They document projects such as nursery makeovers, bathroom renovations, and painting interior doors. Their videos also offer tips on styling, including how to create gallery walls and choose furniture. They often share sources for the products and materials used in their home projects.
Frequently asked questions
Sign in to view Emily Henderson's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emily Henderson today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emily Henderson on your creator campaign.