What kind of content does EL make?
EL crafts mouthwatering cooking and baking content, sharing detailed recipes for everything from decadent cinnamon rolls to wholesome granola. Their Instagram feed is a visual feast of vegan-friendly delights, often featuring step-by-step guides and appliance spotlights. Beyond the kitchen, EL offers glimpses into their London adventures and shares exclusive promotions, making them a versatile partner for brands looking to connect with an engaged audience.
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Who is EL’s audience?
EL's audience is likely comprised of home cooks and bakers in the UK interested in exploring vegan cuisine and discovering new products. Their high Instagram engagement rate of 4.74% significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and active community. This suggests strong intent signals for recipe tutorials, ingredient recommendations, and potential brand promotions within the vegan food niche.
Which creators are similar to EL?
If you're looking for creators like this creator, partner with us to reach foodies interested in delicious vegan cooking, baking, and exclusive promotions.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Jack Munn
Instagram @jack_munn
This creator focuses on recipes and cooking tutorials, often showcasing how to prepare classic dishes from around the world. They demonstrate techniques for making everything from British fish and chips and pies to Indonesian Ayam Goreng and Vietnamese Banh Mi. Many videos feature detailed steps for creating dishes, alongside explanations of ingredient choices and cooking methods. The creator also frequently shares personal stories related to the food they cook.
Cathryn Wood
Instagram @cathrynlaurawood
This creator shares videos about baking and cooking. They often provide recipes and tutorials for homemade treats, including scones, cookies, cakes, and ice cream. Many of their recipes are gluten-free. The creator also shares 'what I eat in a day' style videos, showcasing their meals and snacks.
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