What kind of content does EL make?
EL crafts mouthwatering cooking and baking videos, sharing detailed recipes for everything from cinnamon rolls to granola. Their content often highlights vegan-friendly ingredients and includes step-by-step instructions, making it easy for viewers to recreate delicious treats at home. Beyond the kitchen, EL also shares engaging posts about unique London experiences and occasional promotions, often featuring helpful discount codes.
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Who is EL’s audience?
EL's audience is likely comprised of home cooks and bakers, primarily interested in vegan recipes and potential product promotions. Their high Instagram engagement rate (4.74%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly receptive and actively participating follower base. This suggests strong intent signals for recipe adoption and a high quality of engagement, making EL's profile an attractive space for brands seeking to connect with a dedicated vegan food community.
Which creators are similar to EL?
If you're looking for creators like this creator, partner with those who inspire your audience with delicious vegan cooking and baking recipes, perfect for driving engagement and sales.
Terrence Hayes
Instagram @terrencebakes
This creator posts recipes and demonstrations for various baked goods and desserts. Content includes cakes, cookies, pies, and ice cream, often featuring fruit or chocolate flavours. They also share recipes for savoury dishes such as pulled pork sandwiches and onion galettes. Some posts highlight partnerships with food brands and kitchenware companies.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Jack Munn
Instagram @jack_munn
This creator focuses on recipes and cooking tutorials, often showcasing how to prepare classic dishes from around the world. They demonstrate techniques for making everything from British fish and chips and pies to Indonesian Ayam Goreng and Vietnamese Banh Mi. Many videos feature detailed steps for creating dishes, alongside explanations of ingredient choices and cooking methods. The creator also frequently shares personal stories related to the food they cook.
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