What kind of content does EL make?
EL crafts visually appealing cooking and baking videos, sharing delicious vegan-friendly recipes for everything from cinnamon rolls to granola. Their detailed, step-by-step tutorials, often featuring specific kitchen tools, make complex dishes accessible. Beyond the kitchen, EL offers glimpses into their life with posts on London's immersive exhibitions, and frequently partners with brands to share exclusive discount codes.
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Who is EL’s audience?
EL's audience consists of individuals interested in vegan cooking and baking, likely seeking practical recipes and potentially influenced by promotions. Their high Instagram engagement rate (4.74%) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong potential for brand collaborations and product endorsements, as EL's followers demonstrate a clear intent to engage with culinary content and related offers.
Which creators are similar to EL?
If you're looking for creators like this creator, partner with those who specialize in vegan cooking and baking to reach an audience passionate about plant-based recipes and promotions.
Terrence Hayes
Instagram @terrencebakes
This creator posts recipes and demonstrations for various baked goods and desserts. Content includes cakes, cookies, pies, and ice cream, often featuring fruit or chocolate flavours. They also share recipes for savoury dishes such as pulled pork sandwiches and onion galettes. Some posts highlight partnerships with food brands and kitchenware companies.
Emily Rutledge
Instagram @cookin.em
This creator posts recipes and cooking demonstrations. Their content often features baked goods such as cheesecakes, bars, and muffins, as well as savoury dishes like pasta salads, casseroles, and enchilada bakes. They frequently use ingredients like pumpkin, cottage cheese, and Greek yogurt in their recipes. Many videos provide step-by-step instructions for preparing the dishes.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
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