What kind of content does Arabella Overton make?
Arabella Overton invites followers into her beautifully curated world of home and hospitality. On Instagram, she shares her passion for hosting, from transforming her home into a 'Saturday Cafe' to showcasing her unique approach to 'chaos gardening.' Her feed is a delightful blend of aesthetically pleasing home decor, artisanal coffee creations, and charming glimpses into her everyday lifestyle, often featuring her beloved cats.
Are you a brand that’s partnered with Arabella Overton?
Verify your partnership
Who is Arabella Overton’s audience?
Arabella Overton's audience is likely comprised of individuals interested in aspirational yet achievable lifestyle content, particularly those focused on home aesthetics, entertaining, and personal well-being. Their intent signals suggest a strong interest in practical advice and inspiration for creating beautiful and welcoming living spaces, as well as enjoying simple pleasures like coffee and gardening. With an impressive 9.23% engagement rate on Instagram, significantly surpassing benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), Arabella's community demonstrates exceptionally high quality engagement and a deep connection to her content.
Which creators are similar to Arabella Overton?
If you're looking for creators like this creator, you'll find inspiration for stylish home entertaining, green thumb tips, and cozy coffee moments perfect for lifestyle enthusiasts.
Marissa
Instagram @thethriftwitch
This creator posts videos focused on creating a cozy and comforting atmosphere. They share content about home decorating, particularly with a seasonal focus, and enjoy cooking and sharing recipes for drinks and meals. The creator also features their cats frequently in their videos, often sharing clips of their interactions and daily routines. Additionally, they share their experiences with thrifting and puzzling as relaxing hobbies.
Mackenzie
Instagram @myfrillyfarmhouse
This creator often posts about their life as a mother and their enjoyment of the 'cozy' and 'cottagecore' aesthetics. They share content related to seasonal baking, such as apple cider cake and smoothies. They also feature videos about their morning routines, coffee time, and home life, often incorporating their children and pets.
Lauren Juarez
Instagram @laurenemilyjuarez
The creator posts content about their life, including moving into a new home and restoring parts of it, such as a 100-year-old door. They also share routines like making drinks for their partner and morning routines with their cats. The creator discusses topics like financial stability, healthcare access, and political issues in Ohio, alongside personal reflections on self-love and life changes. They also feature product reviews and sponsored content, often related to home goods, pet supplies, and personal care items.
Frequently asked questions
Sign in to view Arabella Overton's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Arabella Overton today
You can use Nutcake’s agentic tools for free. Sign up today to work with Arabella Overton on your creator campaign.