Lauren Amour
TikTok @laurenamourmusic · Instagram @laurenamourmusic
This creator posts original songs and covers, often inspired by Disney films and artists. Their music explores themes of family, personal growth, heartbreak, and overcoming challenges. They also create content celebrating women and share personal experiences, sometimes featuring their dashcam footage or behind-the-scenes looks at their music videos.
Tayna-Demoi
TikTok @taynademoi
This creator posts videos about their journey as a singer-songwriter and independent artist in the UK R&B and pop scene. They share updates on their music releases, often referencing upcoming projects and their personal growth. The creator also shares lifestyle content, including vlogs, skincare routines, and unboxing videos, documenting their daily life and experiences.
Mackenzy Mackay
TikTok @mackenzy.mackay · Instagram @mackenzy.mackay
This creator shares videos featuring their original music, often focusing on singing and songwriting. Their content frequently includes snippets of new songs, with captions asking for audience opinions on whether to release them or include them on a potential album. Some videos explore themes of love and introspection, while others are presented as work-in-progress pieces.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Zela
TikTok @thisiszela · Instagram @thisiszela
This creator posts a variety of content, often featuring comedic sketches and parodies of popular songs and cultural moments. They also share content related to their music, including snippets of new songs, performances, and discussions about their artistic journey. The creator frequently incorporates trending sounds and topics into their videos, aiming for viral appeal. Their content also touches on personal experiences and observations, often with a humorous or relatable tone.
Isabel Music
TikTok @isabel_music_official
This creator shares original songs and covers of popular music. They often write about personal experiences, relationships, and aspirations. The content includes singing, songwriting, and music production, with occasional discussions about the music industry and dating. The creator is based in Spain and sings in both English and Spanish.
Ace Of Jay
TikTok @aceofjay_ · Instagram @ace_of_jay
This creator shares reviews of various food establishments, primarily focusing on restaurants in Los Angeles. They explore different cuisines including Mexican, American smash burgers, soul food, Southern biscuits, Italian, and Indian fusion. The creator also highlights black-owned businesses and offers opinions on driving habits in Los Angeles. Additionally, they share personal reflections on topics such as motivation and historical compensation.
Lucy Spraggan
TikTok @lspraggan · Instagram @lspraggan
This creator posts content about their music, including live performances, studio recordings, and new album releases. They also share personal updates, such as attending martial arts competitions and celebrating milestones like Valentine's Day with their wife. Additionally, the creator engages with fans by discussing tour experiences, fan interactions, and promoting upcoming acoustic shows. They have also touched on themes of mental health awareness and their personal healing journey.
Barenaked Ladies
TikTok @barenakedladies · Instagram @barenakedladiesmusic
The creator posts videos about music, including performances of their songs and covers of other artists. They also share content related to space travel, referencing collaborations with astronauts and NASA. Additionally, the creator posts about marine biology and environmental conservation. The videos often include behind-the-scenes glimpses of tours and events, as well as discussions about their music and albums.
Lia Hatzakis
TikTok @liahatz · Instagram @liahatz
This creator posts videos about everyday life, often featuring their Greek parents and their interactions. Topics include relatable family situations, humour based on cultural stereotypes, and observations about social behaviours. They also share content related to music, including singing covers and participating in trends. Some videos also touch on personal experiences like relationships and managing dyslexia.
Tom Rogan
TikTok @tomrogan8 · Instagram @tomrogan8
This creator posts videos featuring original songs and music covers, often with lyrics. They also create comedic sketches and skits based on relatable situations, such as relationship advice or everyday annoyances. Some content includes observational humour about everyday life and takes inspiration from their experiences in Liverpool.
Liv Morris
Instagram @livthemanager
This creator makes content about their music career, including releasing new songs and albums. They often share behind-the-scenes looks at music video productions and live performances. The creator also posts about performing at festivals and interviews related to their music. Their content features a band and highlights the collaborative effort involved in creating music.
joe taylor
Instagram @iamcozyjoe
This creator posts music content, primarily focusing on their own indie pop songs. Many of their videos feature lyrics about childhood memories and the experience of family members moving out. They also share cover songs of popular artists. The creator frequently uses hashtags related to new music, childhood, and their status as a small, independent artist.
INDI
TikTok @indimusic · Instagram @indimusictv
This creator posts videos featuring music. Their content often includes snippets of songs they are promoting, with captions indicating release dates and pre-save links. They also share clips of their music being played on BBC Radio 1, expressing gratitude for the support. The creator appears to be focused on electronic and dubstep music genres.
Dia Day
Instagram @diadaymusic
This creator shares content about their music career as a rapper and singer. They post updates on releasing original songs and albums, such as their award-winning track "Green Tea". Their videos often feature performances with their collective, Flames Collective, including appearances on BBC Live Lounge and at music festivals. They also document their journey from a session singer to a recognised artist.
MANGO IN EUPHORIA
Instagram @mangoineuphoria
The creator posts content about their music, which includes synth-pop and dark-pop genres. They share snippets of their songs, live performance footage, and discuss upcoming releases like their EP 'Lethal Lust'. The creator also engages with their audience by mentioning upcoming shows and sharing behind-the-scenes details of their music production.
Pockets Uke
TikTok @pocketsuke · Instagram @pocketsuke
This creator primarily posts videos featuring themselves playing popular songs on the kazoo and ukulele. They often cover tracks from well-known artists and include comedic elements in their performances. The creator also releases original music, with a focus on pop-punk and independent releases. Some content includes commentary on current events or personal reflections set to music.
Norma Night
TikTok @norma_night
This creator shares videos featuring a variety of music content, including song covers and original music. Their songs often explore themes of queerness, disability, and the complexities of the entertainment industry, with a particular focus on the 'romantasy' genre. They also discuss personal experiences as a performer and a member of the LGBTQ+ community. Some content includes humorous takes on everyday situations and opinions on societal trends.
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Frequently asked questions
Yes, most creators in this niche specialize in original compositions and can create bespoke jingles or branded sounds tailored to a specific campaign theme.
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