What kind of content does Tyler Butt make?
Tyler Butt crafts mouthwatering recipes for everything from slow-braised meats and tray bakes to decadent desserts and homemade doughnuts. On TikTok and Instagram, they share accessible, from-scratch cooking tutorials, including how to break down a whole chicken and create delicious meals from leftovers. Tyler's approach is practical and inspiring, perfect for brands looking to showcase delicious food and sustainable kitchen practices.
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Who is Tyler Butt’s audience?
Tyler Butt's audience is likely composed of home cooks and bakers in the UK, actively seeking practical recipes and food waste reduction tips. Their high engagement rates, particularly on TikTok (5.00% ER, significantly above benchmark), indicate a strong interest in Tyler's content, suggesting they are not just passive viewers but actively participate through likes, comments, and shares. This high engagement signals a receptive audience for brand partnerships, particularly those focused on kitchenware, ingredients, or sustainable food practices.
Which creators are similar to Tyler Butt?
If you're looking for creators like this creator, you'll find them perfect for home cooks and bakers seeking delicious recipes and tips to reduce food waste.
Christina
TikTok @veryhungrygreek · Instagram @veryhungrygreek
This creator posts videos featuring recipes that are intended to be healthier versions of popular takeaway meals. They often highlight recipes that are high in protein and low in calories, with many meals prepared in under 20 minutes. The creator also shares recipes from their own cookbooks and promotes a subscription service for additional recipes and meal plans. Common dishes include variations on burgers, pasta bakes, and loaded fries.
Emily on Toast
TikTok @emilyontoast · Instagram @emilyontoast
This creator shares recipes for a variety of dishes, including one-pan meals, pasta dishes, and baked goods. They often focus on healthy and easy-to-prepare recipes, with many featuring high fibre ingredients and seasonal produce. The creator also shares tips for reducing food waste and provides meal prep ideas. Some recipes are highlighted for their suitability for specific dietary needs, such as vegetarian or gluten-free options.
Jade Carolan
TikTok @jadecarolanfitness · Instagram @jadecarolanfitness
This creator shares recipes focused on high protein and healthy ingredients. They often prepare meal preps for the week, including dishes like bolognese, chicken curry, and meatballs. The creator also posts about quick breakfast ideas, such as granola or egg wraps, and sometimes features fitness routines and healthy snack options.
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