What kind of content does TJ make?
TJ shares practical carpentry advice and the realities of running a self-employed trades business on TikTok and Instagram. Their content dives into everything from fitting doors and navigating renovation challenges to protecting their livelihood and mentoring an apprentice. TJ offers valuable insights for homeowners and aspiring tradespeople alike, emphasizing quality craftsmanship and smart business practices.
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Who is TJ’s audience?
TJ's audience is likely comprised of aspiring tradespeople, DIY enthusiasts, and small business owners in the renovation sector, primarily located in the UK. Their intent signals suggest a strong interest in practical skills, business acumen, and project inspiration. With a TikTok engagement rate of 4.29%, TJ is performing significantly above the benchmark (3.0%), indicating a highly receptive and engaged community. This suggests that content tailored to actionable advice and visually appealing project showcases will resonate well, potentially translating to high conversion rates for relevant offers.
Which creators are similar to TJ?
If you're looking for creators like this one, you'll find them ideal for DIY enthusiasts, aspiring carpenters, and anyone seeking renovation inspiration or business advice in the trades.
Luke
TikTok @ltcarpentry_ldn
This creator posts videos about carpentry and woodworking projects. They showcase work such as installing wainscot panelling, radiator covers, and shaker-style alcove units. The content also includes demonstrations of replacing handrails and spindles, as well as repairs for squeaky stairs. Additionally, they have shared progress on building a large koi pond and pergolas.
Marlon | Woodworking & DIY
Instagram @marlon_makes
This creator shares videos primarily focused on DIY projects and woodworking. They often feature tutorials, such as how to find a stud in a wall, and showcase progress on woodworking tasks. The content also includes humour, with a recurring 'Hey, don't do that' theme, highlighting common mistakes or fails in construction and carpentry. Safety in the trades is also a recurring topic within their posts.
Artpentry
TikTok @artpentry · Instagram @artpentry_
This creator posts videos about various construction and home improvement projects. Content includes detailed guides on framing decks, roofs, and walls, often showcasing the use of specific tools and techniques. They also document tasks such as installing windows and performing repairs. The videos often feature progress updates on larger building projects and acknowledge the tools and brands used in the process.
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