What kind of content does Luke make?
Luke shares his passion for carpentry and woodworking through engaging TikTok videos. His content focuses on detailed DIY home improvement projects, from intricate wainscotting and custom furniture like radiator covers and alcove units, to essential repairs like squeaky stairs and handrail replacements. Brands will appreciate his practical approach to transforming spaces and building impressive structures, including koi ponds and pergolas.
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Who is Luke’s audience?
Luke's audience is likely comprised of DIY enthusiasts and homeowners in the UK seeking inspiration and practical guidance for woodworking and home improvement projects. Their intent signals are strong, indicated by engagement with tutorials and project showcases. With a TikTok engagement rate of 2.34%, Luke is performing above the platform benchmark (~3.0% ER), suggesting a highly receptive and invested community eager for his expertise in custom furniture and general carpentry. This indicates a high-quality audience likely to convert on relevant product recommendations or project kits.
Which creators are similar to Luke?
If you're looking for creators like this creator, you'll find them perfect for anyone interested in DIY home improvement, custom woodworking, and unique carpentry projects.
TJ
TikTok @ttdowg · Instagram @ttdowg
This creator posts videos about carpentry and their experiences as a self-employed tradesperson. They share insights into fitting doors, including challenges with builders' work and pricing jobs. The creator also documents incidents like van break-ins and the security measures they implement, as well as showcasing their work on renovations and offering advice on choosing quality tradespeople over cheaper options. They also include content about taking their apprentice on holiday.
Artpentry
TikTok @artpentry · Instagram @artpentry_
This creator posts videos about various construction and home improvement projects. Content includes detailed guides on framing decks, roofs, and walls, often showcasing the use of specific tools and techniques. They also document tasks such as installing windows and performing repairs. The videos often feature progress updates on larger building projects and acknowledge the tools and brands used in the process.
Marlon | Woodworking & DIY
Instagram @marlon_makes
This creator shares videos primarily focused on DIY projects and woodworking. They often feature tutorials, such as how to find a stud in a wall, and showcase progress on woodworking tasks. The content also includes humour, with a recurring 'Hey, don't do that' theme, highlighting common mistakes or fails in construction and carpentry. Safety in the trades is also a recurring topic within their posts.
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