What kind of content does totheshireborn make?
totheshireborn brings a meticulous eye to the restoration of Victorian homes, sharing detailed renovation journeys on TikTok and Instagram. Their content highlights traditional craftsmanship, from lime repointing and stonework repair to intricate joinery, often showcasing unique auction finds like vintage gramophones. Brands can connect with an audience interested in historical architecture, DIY, and the satisfying process of bringing old-world charm back to life.
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Who is totheshireborn’s audience?
The audience for totheshireborn is likely comprised of DIY enthusiasts, historical architecture aficionados, and individuals interested in home improvement, particularly those with an appreciation for Victorian-era design and craftsmanship. Their high engagement rates on both TikTok (6.54%) and Instagram (7.92%), significantly exceeding benchmarks for both platforms, indicate a highly invested and receptive community. This suggests strong intent signals for content related to renovation processes, unique finds, and expert joinery techniques, promising high-quality engagement and potential for brand partnerships within the home decor, tools, or heritage sectors.
Which creators are similar to totheshireborn?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about breathing new life into historic homes with authentic restoration and craftsmanship.
Catherine
Instagram @catherinewilloughby.homestyle
This creator documents their home renovation journey, focusing on a Victorian property. Their content includes videos about restoring original features, such as wooden doors and fireplaces, and updating rooms like bathrooms and lounges. They also share home styling tips, featuring new products like scented candles and Egyptian cotton towels, often in collaboration with brands. The creator also posts about seasonal decorations, including Christmas.
Scott DIY
TikTok @scott_diy · Instagram @scott_diy
This creator posts videos about home renovation and DIY projects. They document the process of building items such as bin storage, gates, and fireplace surrounds, often sharing the materials and tools used. The creator also discusses challenges encountered during projects, like fixing mistakes and dealing with warped wood. They share updates on renovations, including hallway and downstairs toilet improvements, and sometimes reflect on past projects and future goals.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
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