What kind of content does Catherine make?
Catherine shares her journey renovating a Victorian home, from restoring original features like fireplaces to updating living spaces. On Instagram, she offers practical home styling tips, showcasing new products and seasonal decor, making her a go-to for brands looking to connect with an audience interested in home improvement and curated living. Her content is a blend of aspirational design and achievable DIY, perfect for brands in the home goods and lifestyle sectors.
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Who is Catherine’s audience?
Catherine's audience is likely comprised of UK-based individuals interested in home improvement, particularly those with an appreciation for historical properties and interior design. Their high Instagram engagement rate (20.40%, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals strong intent to consume and interact with content related to home renovation and styling. This indicates a highly receptive audience, suggesting potential for high conversion rates on sponsored content or product placements within her restoration and seasonal decor projects.
Which creators are similar to Catherine?
If you're looking for creators like Catherine, you'll find them perfect for brands targeting homeowners passionate about historical property restoration and stylish, seasonal home updates.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Vanessa Sam
Instagram @osmanhousetohome
This creator shares videos about home renovation and interior design projects. They document their experiences with moving into new homes and undertaking various renovation tasks, such as painting rooms, styling kitchen shelves, and bathroom makeovers. The content also features DIY projects like upcycling furniture and creating decorative wall features for playrooms. Additionally, they share seasonal content, including Christmas decorations and art selection for their home.
totheshireborn
TikTok @totheshireborn · Instagram @totheshireborn
This creator posts videos about renovating and restoring old houses, particularly those from the Victorian era. They document projects such as repairing stonework, repointing with lime, and restoring traditional joinery techniques. The creator also shares their experiences learning new skills, like carpentry and joinery, through college courses. Additionally, their content includes finds from auctions, such as vintage gramophones, and insights into historical building materials and decorative paint effects.
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