What kind of content does Maddie make?
Maddie offers a candid look into her busy life as a homeschooling parent of four. On TikTok, she shares practical advice for budget-friendly family fun, from affordable holiday ideas to toy deals. Beyond parenting hacks, Maddie also dives into personal lifestyle topics like effective skincare and healthy eating, offering relatable strategies for managing a packed schedule. Her content also includes engaging discussions on popular TV shows.
Are you a brand that’s partnered with Maddie?
Verify your partnershipWho is Maddie’s audience?
Maddie's audience is likely comprised of UK-based parents actively seeking practical advice and inspiration for family life, particularly around homeschooling and budgeting. Their engagement rate of 1.45% on TikTok, while slightly below the platform benchmark (~3.0%), suggests a consistent but not yet viral level of interest. This audience is likely to be highly receptive to content offering actionable tips and relatable lifestyle experiences, indicating potential for strong conversion on relevant offers and a high-quality, engaged community.
Which creators are similar to Maddie?
If you're looking for creators like this creator, you'll find inspiration for engaging family activities, smart budgeting, and practical parenting tips for your homeschooling lifestyle.
Kelly Fisher
Instagram @kellysfamilylife
This creator shares content focused on family life and parenting experiences. Their videos often document family days out, including visits to zoos and farms, alongside activities like creative play with children. The content frequently features reviews and promotions for products aimed at babies and and children, such as food items, teething aids, and educational toys. Additionally, the creator discusses aspects of motherhood, including personal reflections and well-being products.
Hannah
TikTok @thrivingwithhannah · Instagram @thrivingwithhannah
This creator makes content about their experiences with home education and parenting teenagers. They also discuss starting a new business focused on teaching women social media skills. Topics include the challenges and rewards of unschooling, transitioning to online GCSEs, and the evolving landscape of social media influencing. The creator shares personal anecdotes about parenting, such as forgetting the tooth fairy, and offers advice on navigating educational choices and online communities.
Kirstie Andrews
Instagram @our_little_family_x
This creator shares videos about everyday family life, including parenting experiences, holiday adventures, and relatable mum moments. They often post about their children's activities, such as train journeys and beach days, and offer insights into managing household tasks like laundry and meal planning. The creator also discusses topical issues, such as concerns about illegal vaping among young people, and shares tips for family travel and savings.
Frequently asked questions
Sign in to view Maddie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Maddie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Maddie on your creator campaign.