@thecozykansan | Creator profile on Nutcake

What kind of content does Lauren make?

Lauren crafts cozy, nostalgic content across Instagram, celebrating the magic of autumn and Halloween with seasonal recipes and decor ideas. She also shares her appreciation for rainy days and romanticized summer vibes, alongside enthusiastic dives into her favorite TV shows like 'Psych' and beloved 90s/2000s music. Her feed offers a charming blend of seasonal delight and pop culture throwbacks.

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My favorite pumpkin spice latte syrup recipe for year-round fall coffee bliss 🎃☕️🧡

Ingredients:
- 1/2 cup brown sugar
- 1/2 cup water
- 2/3 cup pumpkin purée
- 14 oz can of sweetened condensed milk
- 1 tsp pumpkin pie spice
- 1/4 tsp salt

Bring the sugar and water to a boil, then turn heat down to low. Add the rest of the ingredients, whisking on low heat for 1-2 minutes. Store in the fridge for up to a week! I also will freeze half the batch for longer storage since I can’t typically go through a full batch in time.

(Recipe originally from sweetsteep.com with a few tweaks to make it just right imo!)

Are you a bigger fan of pumpkin spice or apple spice?! I love them both but I think I lean towards pumpkin! 🎃🍎

#psl #pumkinspicelatte #pumpkinspiceeverything #pumpkinspiceseason #fallvibes autumn vibes, pumpkin season, fall is my favorite, fall girl

Even in the summer…😅🥵🥲 Although it’s a lot easier to find said happiness when it’s during a summer storm! 🌧️

We’ve gotten a couple storms recently, but they’ve all been overnight…I would love to have a good daytime storm soon again, however, I’m still doing my best to romanticize summer this year so I’m finding joy in what little things I can on sunny days too! Whether it’s a vibrant sunset, the way the light dances at golden hour, the feeling of plushy grass under my bare feet, watching the leaves dance in the breeze, the way my iced tea refreshes me from the inside out in the heat, or jumping into cold water instantly washing away the sticky feeling from the humidity…it can be found. You just have to look a little harder sometimes. 😅

What are some things you’ve been romanticizing or finding happiness in this summer?! 🧡

#pluviophile #cozyvibes #cozyliving #cozyathome #cozyhomedecor cozy home, cozy life, cozy lifestyle, Midwest thunderstorm, rainy weather, cozy girl mornings, coffee routine, front porch sitting, covered porch time, bookish, reading on the porch, fall girl, summer depression, reverse seasonal depression

#ad Anyone else want to spend more time outside this summer, but are tired of getting eaten alive by mosquitoes? 😩🦟🥲 @cutterrepellent has your back (🔗 in bio!)

Summer is officially here which means the mosquitoes are too…😅 I love to spend every moment that I can outside (especially on my porch!!) but the mosquitoes absolutely ADORE me. 😭 I’ve been loving my Cutter citronella candle though! It creates wonderfully cozy ambiance while reducing the presence of mosquitoes and lasts up to 45 hours of burn time. 🕯️

We also sprayed part of our backyard with the backyard bug control spray to kill mosquitoes, ticks, and fleas (extra helpful for Jasper’s outside time! 🐱) for up to 12 weeks; and use the backyard bug control outdoor fogger for problem areas, especially when we’re hosting friends for backyard dinners! 🍽️

Who else is ready to have a mosquito-free summer?! 🦟

#CutterBackYardMoments #cozygirl #cozylife #summervibes summer aesthetic, cozy summer vibes, golden hour, porch sitting, covered porch, soothing sounds, relaxing sounds, slow living movement, backyard dinner, outside dinner, summer moments, Midwest summer

Because there’s really no such thing as “too early”…🍂🎃🧡🍁 I’d fall shop year-round if I could (and I do as much as possible at thrift shops!)

As a year-round autumn lover, I love being able to wander the aisles of fall goodies when it’s sweltering and sunny outside. 🤪 I didn’t even buy anything on this outing, just sniffed the cinnamon & apple scented candles and looked at all the pretty mugs, pumpkins, and garlands. 🍂

Anyone else go code orange hunting yet?! Where all have you found fall goodies out?! 🍁 Now that it’s past July 5th, I’m seeing a lot more places have released their fall lines and I am so here for it!

#codeorange #fallshopping #fallismyfavorite #cozyvibes #autumniscoming autumn colors, fall colors, fall home decor, cozy living, cozy lifestyle, autumn shopping

Who is Lauren’s audience?

Lauren's audience is likely comprised of individuals interested in seasonal content, particularly around autumn and Halloween, with a strong leaning towards nostalgic media and comfort food recipes. Their high Instagram engagement rate (12.87% ER), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicates a highly dedicated and responsive community. This suggests strong intent signals for recipe tutorials, themed content, and discussions around beloved TV shows, promising high-quality engagement and potential for brand partnerships focused on lifestyle and entertainment.

Which creators are similar to Lauren?

If you're looking for creators like this creator, you'll love content that blends cozy autumn vibes, nostalgic TV show deep dives, and delicious Halloween-themed recipes.

Jennifer

Instagram @autumnspumpkin

This creator posts content focused on the Halloween season. Their videos often feature preparations for Halloween, such as decorating and baking themed recipes. They also share content related to autumn aesthetics and events like pumpkin patches and haunted houses. Additionally, they express excitement for the approaching Halloween season throughout the year.

Cooking

Food

Lifestyle

Elizabeth Gomes

Instagram @elizzabethgomes

This creator publishes videos primarily about autumn aesthetics and cosy living. Their content frequently showcases seasonal home decorations, such as candles, alongside general 'girly' interests like nail care. They often highlight autumn sunsets and comfortable interior spaces. The videos are styled to evoke a warm, inviting atmosphere, drawing inspiration from popular visual trends.

Beauty

Lifestyle

Mads

Instagram @madnatorr

This creator focuses on DIY crafts, particularly making decorative Halloween items such as paper mache pumpkin heads. They also share baking recipes, including pumpkin cinnamon rolls and other seasonal treats. Additionally, the creator posts about their home, including decorating for autumn and Halloween, and shares their experiences with antique shopping and home improvement projects.

Cooking

Fashion

Food