@thecozykansan | Creator profile on Nutcake

What kind of content does Lauren make?

Lauren crafts cozy, nostalgic content that celebrates the magic of the seasons. On Instagram, she shares delightful recipes for autumn treats and festive Halloween decor, alongside content that romanticizes rainy days and summer vibes. Her profile also offers a peek into her favorite TV shows, with a special fondness for 'Psych', and a deep dive into the music and memories of the 90s and 2000s.

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My favorite pumpkin spice latte syrup recipe for year-round fall coffee bliss 🎃☕️🧡

Ingredients:
- 1/2 cup brown sugar
- 1/2 cup water
- 2/3 cup pumpkin purée
- 14 oz can of sweetened condensed milk
- 1 tsp pumpkin pie spice
- 1/4 tsp salt

Bring the sugar and water to a boil, then turn heat down to low. Add the rest of the ingredients, whisking on low heat for 1-2 minutes. Store in the fridge for up to a week! I also will freeze half the batch for longer storage since I can’t typically go through a full batch in time.

(Recipe originally from sweetsteep.com with a few tweaks to make it just right imo!)

Are you a bigger fan of pumpkin spice or apple spice?! I love them both but I think I lean towards pumpkin! 🎃🍎

#psl #pumkinspicelatte #pumpkinspiceeverything #pumpkinspiceseason #fallvibes autumn vibes, pumpkin season, fall is my favorite, fall girl

Even in the summer…😅🥵🥲 Although it’s a lot easier to find said happiness when it’s during a summer storm! 🌧️

We’ve gotten a couple storms recently, but they’ve all been overnight…I would love to have a good daytime storm soon again, however, I’m still doing my best to romanticize summer this year so I’m finding joy in what little things I can on sunny days too! Whether it’s a vibrant sunset, the way the light dances at golden hour, the feeling of plushy grass under my bare feet, watching the leaves dance in the breeze, the way my iced tea refreshes me from the inside out in the heat, or jumping into cold water instantly washing away the sticky feeling from the humidity…it can be found. You just have to look a little harder sometimes. 😅

What are some things you’ve been romanticizing or finding happiness in this summer?! 🧡

#pluviophile #cozyvibes #cozyliving #cozyathome #cozyhomedecor cozy home, cozy life, cozy lifestyle, Midwest thunderstorm, rainy weather, cozy girl mornings, coffee routine, front porch sitting, covered porch time, bookish, reading on the porch, fall girl, summer depression, reverse seasonal depression

#ad Anyone else want to spend more time outside this summer, but are tired of getting eaten alive by mosquitoes? 😩🦟🥲 @cutterrepellent has your back (🔗 in bio!)

Summer is officially here which means the mosquitoes are too…😅 I love to spend every moment that I can outside (especially on my porch!!) but the mosquitoes absolutely ADORE me. 😭 I’ve been loving my Cutter citronella candle though! It creates wonderfully cozy ambiance while reducing the presence of mosquitoes and lasts up to 45 hours of burn time. 🕯️

We also sprayed part of our backyard with the backyard bug control spray to kill mosquitoes, ticks, and fleas (extra helpful for Jasper’s outside time! 🐱) for up to 12 weeks; and use the backyard bug control outdoor fogger for problem areas, especially when we’re hosting friends for backyard dinners! 🍽️

Who else is ready to have a mosquito-free summer?! 🦟

#CutterBackYardMoments #cozygirl #cozylife #summervibes summer aesthetic, cozy summer vibes, golden hour, porch sitting, covered porch, soothing sounds, relaxing sounds, slow living movement, backyard dinner, outside dinner, summer moments, Midwest summer

Because there’s really no such thing as “too early”…🍂🎃🧡🍁 I’d fall shop year-round if I could (and I do as much as possible at thrift shops!)

As a year-round autumn lover, I love being able to wander the aisles of fall goodies when it’s sweltering and sunny outside. 🤪 I didn’t even buy anything on this outing, just sniffed the cinnamon & apple scented candles and looked at all the pretty mugs, pumpkins, and garlands. 🍂

Anyone else go code orange hunting yet?! Where all have you found fall goodies out?! 🍁 Now that it’s past July 5th, I’m seeing a lot more places have released their fall lines and I am so here for it!

#codeorange #fallshopping #fallismyfavorite #cozyvibes #autumniscoming autumn colors, fall colors, fall home decor, cozy living, cozy lifestyle, autumn shopping

Who is Lauren’s audience?

Lauren's audience is likely comprised of individuals interested in seasonal content, particularly around autumn and Halloween, with a strong inclination towards nostalgic themes and popular culture like TV shows. Their high Instagram engagement rate (12.87% ER) significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive community. This suggests strong intent signals for recipe content and potentially for merchandise or collaborations related to her niche interests, promising high-quality engagement and conversion potential.

Which creators are similar to Lauren?

If you're looking for creators like this creator, you'll love content creators who blend cozy autumn vibes, nostalgic TV show deep dives, and delicious Halloween recipes for a perfect seasonal escape.

Emily Welch

Instagram @emilywelchstyle

This creator shares home decor and DIY projects, often with a focus on seasonal themes like autumn. They demonstrate how to create decorative items, such as a branch arch for fall, and showcase transformations of spaces using paint. Recipes for seasonal treats, like pumpkin hand pies and pumpkin dump cake, are also featured, alongside tips for grocery shopping and hosting.

Cooking

Food

Lifestyle

Bonnie Barton

Instagram @flashesofstyle

This creator frequently posts content about the Autumn season. They share videos featuring seasonal decorations for their home, including Halloween and Christmas themes. They also create content around seasonal food and drinks, often featuring Starbucks products and recipes. Additionally, the creator shares DIY projects and lifestyle content related to the Autumnal aesthetic, such as cozy home setups and seasonal product reviews.

Cooking

Fashion

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comfort creator

Instagram @teawithteenie

This creator posts videos about a variety of topics including seasonal aesthetics, crafting, and lifestyle content. They often share content related to autumn and fall, including DIY decor and outfit inspiration. The creator also shares content about skincare routines and recipes, as well as posts documenting personal experiences like travel and morning routines. They also share content inspired by 90s rom-coms and aesthetics.

Fashion

Food

Lifestyle