What kind of content does Edd Kimber make?
Edd Kimber is a master of all things chocolate, sharing intricate recipes and baking tutorials across TikTok and Instagram. He specializes in decadent desserts and pastries, from elaborate cakes to perfectly laminated buns, often highlighting advanced techniques like chocolate tempering and the Tangzhong method. His expertise, honed through his published book and exclusive newsletter content, makes him a go-to for brands seeking visually stunning and technically sound sweet treats.
Are you a brand that’s partnered with Edd Kimber?
Verify your partnership
Who is Edd Kimber’s audience?
Edd Kimber's audience is likely comprised of passionate home bakers and dessert enthusiasts seeking high-quality, visually appealing recipes and tutorials. Their intent signals are strong, indicated by the exceptionally high engagement rate on Instagram (5.33%), significantly outperforming the benchmark (1.5%). While TikTok engagement (0.53%) is below benchmark (~3.0%), the sheer follower count suggests broad reach. This audience values detailed instruction and aspirational content, making them highly receptive to premium baking ingredients, kitchen tools, and online courses.
Which creators are similar to Edd Kimber?
If you're looking for creators like this, you'll find them perfect for anyone who loves to bake decadent chocolate treats, master pastry techniques, and decorate stunning cakes.
Granny Aye’s Kitchen
Instagram @granny_aye
This creator posts recipes for baked goods and desserts. Their content includes cakes such as chocolate, strawberry mousse, tiramisu, and peach caramel. They also share recipes for cupcakes, ice cream bars, cookie bars, and granola. The recipes often feature fruit like strawberries and blueberries, and chocolate in various forms.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Matt Adlard
TikTok @mattadlard · Instagram @mattadlard
This creator shares videos about baking and pastry. They explain the science behind various recipes, such as choux pastry, crème brûlée, and meringue desserts. The creator also demonstrates how to make specific bakes like donuts, cookies, cakes, and tarts, often referencing their book 'The Science of Baking'. They also feature collaborations with other chefs and bakers.
Frequently asked questions
Sign in to view Edd Kimber's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Edd Kimber today
You can use Nutcake’s agentic tools for free. Sign up today to work with Edd Kimber on your creator campaign.