What kind of content does THAT FAMILY make?
THAT FAMILY offers an authentic look into the joys and realities of raising three children as a stay-at-home mom. Through engaging daily vlogs on Instagram, they share relatable insights into motherhood, from breastfeeding journeys and household management to heartwarming family activities and date nights. Brands will appreciate their genuine approach to parenting tips and glimpses into home improvement, resonating with an audience invested in family life.
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Who is THAT FAMILY’s audience?
THAT FAMILY's audience is likely comprised of individuals actively seeking relatable content on motherhood, family life, and home management. Their high Instagram engagement rate (4.59% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests viewers are not just passively consuming content but are actively engaging with parenting tips and daily life vlogs, signaling strong potential for community building and conversion.
Which creators are similar to THAT FAMILY?
If you're looking for creators like THAT FAMILY, you'll love daily vlogs that offer relatable motherhood, parenting tips, and a peek into family life and home management.
Taylor Rae Bates
Instagram @tayraebates
This creator shares videos about their daily life as a mother of three young children. Content includes morning and night routines with a newborn, managing household chores, and family outings. They also document aspects of pregnancy, labour, and the postpartum period. The creator discusses topics such as sleep deprivation, baby feeding, and personal style.
Khloé Kuriatnyk
Instagram @khloekuriatnyk
This creator shares content about everyday life as a mother of three. They discuss the rising cost of living and its impact on families, as well as share personal anecdotes about parenting and relationships. The creator also posts about fashion finds, thrift store hauls, and makeup routines, often with a humorous or relatable take on motherhood.
Aismar Rod
Instagram @aismar11_
This creator shares videos about their daily life as a stay-at-home mother. Content includes routines, cooking and meal preparation, and family activities like outings and road trips. They also post about personal interests such as makeup and reading. The creator often features their children in their videos, showcasing family moments and interactions.
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