What kind of content does THAT FAMILY make?
THAT FAMILY offers an authentic look into the joys and realities of raising three children as a stay-at-home mom. Their Instagram feed is filled with relatable family vlogs, showcasing everything from everyday routines and parenting tips to special date nights and home improvement projects. Brands will appreciate the creator's warm, down-to-earth tone and the genuine connection they've built with an audience interested in motherhood and family life.
Are you a brand that’s partnered with THAT FAMILY?
Verify your partnership
Who is THAT FAMILY’s audience?
THAT FAMILY's audience is likely comprised of individuals interested in relatable family content, seeking practical advice on parenting and home management. Their strong Instagram engagement rate (4.59%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly dedicated and responsive community. This suggests a high-quality audience that actively consumes and interacts with content, making them valuable for brands targeting parents and homemakers.
Which creators are similar to THAT FAMILY?
If you're looking for creators like THAT FAMILY, you'll love their relatable daily life vlogs filled with motherhood, parenting tips, and home management for busy families.
Ellie Killah
Instagram @elliepolly
This creator shares content about realistic family life, focusing on motherhood. They post videos offering practical tips for busy parents, such as quick meal ideas and easy hairstyles. The creator also discusses topics like managing household chores, dealing with burnout, and the emotional aspects of parenting. They aim to provide relatable content for mums navigating the challenges and joys of raising children.
Kimberly Gelin | Motherhood & Lifestyle Blogger
Instagram @kimberlygelinn
This creator shares videos documenting their life as a mother. Content includes managing busy family schedules with multiple children involved in various sports and activities. They also post about everyday routines such as school mornings, grocery shopping, and preparing snacks. Additionally, the creator shares personal insights on self-care and family life.
Jacquelyn Stoddard
Instagram @jacquelynstoddard
This creator shares content about family life, focusing on their experiences as a mother of three. Videos often feature daily routines, such as morning vlogs and school-related activities like back-to-school preparations. They also share insights into sports mom life, including outfits for games and motivational content. Additionally, the creator touches on topics like marriage humour, product recommendations, and personal reflections on motherhood.
Frequently asked questions
Sign in to view THAT FAMILY's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with THAT FAMILY today
You can use Nutcake’s agentic tools for free. Sign up today to work with THAT FAMILY on your creator campaign.