What kind of content does Soulny make?
Soulny creates engaging, instructional videos on Instagram that demystify sketching and drawing. They focus on approachable techniques like stylisation, mixed media, and coloured pencils for texture, often showcasing whimsical projects like characters and fruit. Soulny's content encourages viewers to embrace imperfection and overcome creative blocks with fun, simple art exercises.
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Who is Soulny’s audience?
Soulny's audience is likely comprised of aspiring artists and hobbyists seeking practical guidance and inspiration for their creative endeavors. Their high Instagram engagement rate (6.08% ER), significantly exceeding benchmarks like TikTok (~3.0%) and Instagram's average (~1.5%), signals a highly invested and responsive community. These followers actively seek out instructional content and are likely to engage deeply with tutorials, process breakdowns, and opportunities to learn new techniques in sketching, drawing, and mixed-media art. This indicates a strong potential for conversion on premium workshops or art supply recommendations.
Which creators are similar to Soulny?
If you're looking for creators like this creator, you'll find them perfect for aspiring artists seeking engaging tutorials in sketching, drawing, mixed-media, and unlocking their creative potential.
Lewis
TikTok @drawing_art.31
This creator shares videos focused on their artistic process and finished pieces. They showcase drawings and paintings, often detailing the techniques and materials used, such as coloured pencils and wax pencils. The content includes comparisons between what they see and what they create, as well as practical demonstrations of their artwork. They also post relatable content about being an art student and the challenges that come with it.
Leslie Stroz
TikTok @lastroz
This creator posts art tutorials and demonstrations. Their content often features watercolour painting, with a focus on miniature pieces and landscapes. They also share insights into the artistic process, such as breaking down objects into shapes and advice for aspiring artists. Some videos include DIY projects like calendars and holiday cards, as well as interviews with other artists.
j.drwww
TikTok @j.drwww · Instagram @j.drw
This creator shares videos focusing on their drawing and painting process. They often use markers, coloured pencils, and acrylic paint markers, sometimes showcasing techniques like hatching or using a single colour palette. Many of their videos feature ASMR sound effects of the drawing process, and they have drawn subjects ranging from pets and garden flowers to characters from films like Frankenstein and Wednesday. The creator also experiments with different art supplies and techniques, inviting viewer interaction regarding colour choices and their next drawing subjects.
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