What kind of content does Scott Hanson make?
Scott Hanson offers a deep dive into the world of American football, covering everything from NFL season analysis to fantasy football strategies. His engaging content, often shared on Instagram, provides a unique blend of sports commentary and behind-the-scenes access to major events like the Super Bowl. Brands looking to connect with a dedicated football audience will find Scott's authentic voice and proven track record with sponsored content, including partnerships with Lowe's and Splash Sports, highly valuable.
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Who is Scott Hanson’s audience?
Scott Hanson's audience is likely comprised of engaged American football enthusiasts, primarily interested in the NFL and fantasy football strategies. Their intent signals are strong, indicated by a 1.34% engagement rate on Instagram (121k+ followers), which slightly trails the platform benchmark of 1.5% but suggests a dedicated following. This audience is receptive to sponsored content related to sports, gaming, and potentially lifestyle brands that align with the fan experience, offering a valuable opportunity for targeted partnerships.
Which creators are similar to Scott Hanson?
If you're looking for creators like this creator, partner with influencers who excel at engaging American football fans with insightful NFL and fantasy football content, perfect for Super Bowl promotions.
Samantha Quek
Instagram @samquek13
This creator shares content related to sports, primarily American football, including previews and reviews of NFL games. They also post about social events and experiences, such as attending a walk-and-talk organised to encourage new friendships. Other content includes observations about technology, like driverless cars, and everyday life moments, such as sports days and playing golf.
Max Loeb
Instagram @loebsleads
This creator focuses on American football content, primarily discussing the NFL and college football. Their videos often cover fantasy football drafts, player rankings, and potential trades. They also share opinions on team strategies, draft trends, and notable player performances.
Rueben Owensll
Instagram @4socr4zy
This creator posts videos about American football. They share content related to their training, including practice drills and recovery routines. The creator also features sponsored content, such as promotions for fast food restaurants and internet service providers. They have also posted videos about acting classes for athletes and attending sporting events.
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