What kind of content does Scott Hanson make?
Scott Hanson offers a deep dive into the world of American football, covering everything from NFL season insights to fantasy football strategies. He brings brands directly into the action, showcasing sponsored content with partners like Lowe's and Splash Sports. Viewers also get exclusive behind-the-scenes access to major events like the Super Bowl, complete with exciting promotional tie-ins.
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Who is Scott Hanson’s audience?
Scott Hanson's audience is likely comprised of dedicated American football fans, particularly those engaged with the NFL and fantasy football leagues. Their intent signals are strong, indicated by consistent engagement with sponsored content related to sports betting, merchandise, and game-day experiences. While his Instagram engagement rate of 1.34% is slightly below the platform benchmark of 1.5%, the high follower count suggests a substantial and potentially valuable audience for brands seeking to reach this niche. This audience is likely to be highly receptive to relevant promotions, offering a good opportunity for high-quality engagement on sponsored posts.
Which creators are similar to Scott Hanson?
If you're looking for creators like this creator, target fans passionate about American football, NFL, and fantasy football for engaging sponsored content, especially around the Super Bowl.
Samantha Quek
Instagram @samquek13
This creator shares content related to sports, primarily American football, including previews and reviews of NFL games. They also post about social events and experiences, such as attending a walk-and-talk organised to encourage new friendships. Other content includes observations about technology, like driverless cars, and everyday life moments, such as sports days and playing golf.
Reece Ashby
Instagram @reeceashbymedia
This creator shares content related to American football, often featuring the NFL. They post videos of game highlights, player warm-ups, and sports photography. The creator also covers other sports like rugby and participates in events related to the NFL, including fan days and Q&A sessions with hosts. Additionally, they sometimes share content from other sporting events and personal vlogs.
Ash And The NFL
TikTok @ashandthenfl · Instagram @ashandthenfl
This creator primarily focuses on sharing content related to the NFL and football, particularly emphasizing events like the Super Bowl, NFL playoffs, and the NFL Draft. They frequently involve their audience by asking for opinions on games, players, and NFL-related topics. The creator also covers international NFL fan experiences and game day rituals, while occasionally branching into rugby content, such as the Six Nations Rugby. The posts often include humorous or behind-the-scenes elements from shows and highlight the creator's support for teams like the Packers and the Washington Commanders.
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