What kind of content does Scarlet Oak Homes make?
Scarlet Oak Homes offers an inspiring look into the realities of a major home renovation. Their Instagram showcases the entire process, from tackling structural challenges and raising ceilings to detailed DIY projects like installing new flooring and building custom fireplace built-ins. Brands interested in home improvement, construction, and interior design will find a dedicated audience captivated by their authentic journey.
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Who is Scarlet Oak Homes’s audience?
Scarlet Oak Homes' audience is likely comprised of US-based homeowners and aspiring DIYers actively seeking inspiration and practical guidance for home improvement projects. Their intent signals are strong, indicated by the high volume of followers interested in renovation, DIY, and design content. While their current Instagram engagement rate of 0.90% is below the platform benchmark of 1.5%, the niche focus suggests a highly dedicated segment of the audience, potentially leading to higher conversion rates for relevant products or services.
Which creators are similar to Scarlet Oak Homes?
If you're looking for creators like this creator, you'll find them perfect for inspiring your next home renovation, DIY project, or house flip with expert construction and interior design tips.
Dot
TikTok @thefaffingnest
This creator shares content about home renovation projects, including installing a porch and updating a staircase. They also document their experience using new kitchen appliances and offer advice on gardening, such as January planting. The creator discusses using AI tools to assist with DIY projects and shares insights into their career as a content creator working with brands.
Kelsey Gibby
Instagram @thegibbyhome
This creator posts about home renovations and DIY projects, often sharing before-and-after transformations of various spaces in their home. They document projects like updating a pantry, organising a basement closet, and transforming a garage floor. The creator also shares content related to seasonal home decor, particularly for autumn and the 4th of July, and posts about creating personalised gift baskets. Additionally, they share lifestyle content, including gardening, family moments, and travel experiences.
Darya Karas
Instagram @daryakaras
This creator focuses on home renovation and DIY projects, often sharing their experiences transforming spaces. They have documented projects such as revitalising a garden, uncovering and restoring a hidden bookcase, and converting a small closet under the stairs into a cosy reading nook. The content frequently highlights historical home features and incorporates whimsical or thematic decorative elements, with a particular fondness for designs inspired by the Harry Potter series.
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