What kind of content does Samantha Phillips make?
Samantha Phillips offers an authentic look into the world of women's rugby, sharing dynamic content from training sessions, intense game days, and crucial recovery insights. Beyond the pitch, she invites followers into her vibrant lifestyle, showcasing social outings and downtime with friends. Her engaging videos, primarily on TikTok and Instagram, blend athletic dedication with relatable everyday moments, offering a unique perspective on the life of a dedicated athlete.
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Who is Samantha Phillips’s audience?
Samantha Phillips' audience is likely comprised of individuals interested in women's rugby, athletic training, and sports lifestyle content, primarily based in GB. Her strong TikTok engagement rate of 6.99% significantly surpasses the benchmark (3.0%), indicating a highly receptive and active follower base on that platform. While her Instagram ER of 2.12% is above benchmark (1.5%), the substantial difference suggests a stronger connection and potential for conversion on TikTok. This audience demonstrates high intent for sports-related content and is likely to engage with training tips, athlete lifestyle insights, and rugby-specific updates.
Which creators are similar to Samantha Phillips?
If you're looking for creators like this creator, partner with athletes who inspire women in sports and fitness with their training and lifestyle content.
Sam Simpson
TikTok @samsimpsonx · Instagram @samsimpsonx
The creator posts content related to rugby league, often sharing insights from media days and training sessions. They also document their experiences playing rugby internationally, including in warm climates. The creator also shares personal life updates, such as engagement news and celebrations for loved ones. Additionally, they have posted videos showcasing past athletic achievements in gymnastics and participation in music festivals and other sporting events.
Ellie Boatman
TikTok @ellieboatman · Instagram @ellieboatman_
This creator often shares content related to their experiences as a professional athlete, discussing training, injuries, and the importance of rest days. They also frequently post about their personal life, including memories of their mother, who passed away after a battle with cancer. Their content touches on themes of grief, mental health, and resilience, often drawing parallels between overcoming personal challenges and the discipline of sport. The creator also shares moments with their dog and discusses everyday life experiences.
Lizzie Musa
TikTok @ruckstarlizzie_ · Instagram @ruckstarlizzie
This creator posts content primarily about rugby, focusing on the women's game. They share insights into different rugby codes, such as Rugby Union and Rugby League, and discuss player performances and events like the Women's Rugby World Cup. The creator also touches on related topics, including sports equipment, lifestyle aspects of athletes, and the growth of rugby in different countries. Some videos feature their pet tortoise and discuss sponsorship collaborations.
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