What kind of content does Lizzie Musa make?
Lizzie Musa brings a dynamic and insightful perspective to the world of rugby, with a particular focus on the women's game. Her content, primarily on TikTok, dives deep into Rugby Union and Rugby League, covering everything from player analysis to major tournaments like the Women's Rugby World Cup. Lizzie also explores the broader rugby ecosystem, touching on athlete lifestyles and the sport's global expansion, all delivered with an engaging and approachable tone.
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Who is Lizzie Musa’s audience?
Lizzie Musa's audience is likely comprised of passionate rugby fans, with a strong interest in women's rugby union and league, particularly around major events like the Rugby World Cup. Her exceptionally high engagement rates on both TikTok (7.59%) and Instagram (15.90%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive community. This suggests her followers are actively seeking content related to rugby news, analysis, and player insights, presenting a prime opportunity for brands targeting this niche sports demographic.
Which creators are similar to Lizzie Musa?
If you're looking for creators like Lizzie Musa, target fans passionate about women's rugby, from grassroots union to elite league, especially during major tournaments like the Rugby World Cup.
Zoe Evans
TikTok @zoerevans · Instagram @zoerevans
This creator posts content about women's rugby, often featuring Leicester Tigers. Their videos cover topics such as new kits, training, and recovery from injuries, including shoulder surgery. They also share updates on their personal comeback journey within the sport. The creator has also posted content related to the Six Nations Rugby tournament and the Dubai 7s.
Rugby with Amy
TikTok @rugbywithamy · Instagram @rugbywithamy
This creator posts content about a variety of topics, including rugby matches and experiences. They share updates about attending games, travelling to international fixtures, and participating in rugby-related events. The creator also discusses personal experiences, such as dealing with hearing loss and trying new activities like snowboarding. Additionally, they occasionally share content related to travel and partnerships with brands.
RugbyPass
TikTok @rugbypass · Instagram @rugbypass
This creator posts videos about rugby. Content includes analysis of matches, player highlights, and explanations of rugby rules and incidents. They also cover significant moments in rugby history and discuss player performances. The videos often focus on international matches and prominent players within the sport.
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