What kind of content does Lizzie Musa make?
Lizzie Musa brings a dynamic and insightful perspective to the world of rugby, with a particular focus on the women's game. Across TikTok and Instagram, she explores the nuances of Rugby Union and Rugby League, offering commentary on player performances and major events like the Women's Rugby World Cup. Lizzie's content also delves into the lifestyle surrounding athletes, sports equipment, and the global expansion of rugby, making her a compelling voice for brands looking to connect with a dedicated sports audience.
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Who is Lizzie Musa’s audience?
Lizzie Musa's audience is likely comprised of passionate rugby fans, with a strong emphasis on women's rugby, given her content keywords. Her exceptional engagement rates on both TikTok (7.59%) and Instagram (15.90%), significantly exceeding benchmarks for both platforms (TikTok ~3.0%, Instagram ~1.5%), indicate a highly dedicated and interactive following. This suggests users are actively seeking out her content, likely with the intent to stay informed about rugby news, engage in discussions, and support women's sports. The high ER points to a valuable audience for brands looking to connect with a deeply invested community.
Which creators are similar to Lizzie Musa?
If you're looking for creators like Lizzie Musa, target fans of women's rugby and rugby union/league who are passionate about the sport's growth and major tournaments.
Zoe Evans
TikTok @zoerevans · Instagram @zoerevans
This creator posts content about women's rugby, often featuring Leicester Tigers. Their videos cover topics such as new kits, training, and recovery from injuries, including shoulder surgery. They also share updates on their personal comeback journey within the sport. The creator has also posted content related to the Six Nations Rugby tournament and the Dubai 7s.
Rugby with Amy
TikTok @rugbywithamy · Instagram @rugbywithamy
This creator posts content about a variety of topics, including rugby matches and experiences. They share updates about attending games, travelling to international fixtures, and participating in rugby-related events. The creator also discusses personal experiences, such as dealing with hearing loss and trying new activities like snowboarding. Additionally, they occasionally share content related to travel and partnerships with brands.
RugbyPass
TikTok @rugbypass · Instagram @rugbypass
This creator posts videos about rugby. Content includes analysis of matches, player highlights, and explanations of rugby rules and incidents. They also cover significant moments in rugby history and discuss player performances. The videos often focus on international matches and prominent players within the sport.
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