What kind of content does Ruby True make?
Ruby True shares calming videos on Instagram focused on mindfulness, meditation, and self-care. Her content offers relaxation techniques, explores the benefits of nature, and delves into sound baths and guided light journeys. Ruby also provides authentic insights into managing anxiety and ADHD, sharing her personal journey toward self-love and embracing imperfection, alongside occasional homesteading updates from Portugal.
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Who is Ruby True’s audience?
Ruby True's audience is likely composed of individuals actively seeking tools and guidance for mental well-being, particularly those interested in mindfulness, meditation, and self-care practices. Their intent signals are strong, indicated by the high engagement rate of 12.73% on Instagram, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly receptive and engaged community that values Ruby's content, leading to high-quality interactions and a strong potential for conversion on relevant offerings.
Which creators are similar to Ruby True?
If you're looking for creators like this creator, you'll find guides perfect for anyone seeking peace, calm, and a deeper connection with themselves and the natural world.
The Grunge Monkey
Instagram @thegrungemonkey
This creator posts videos about nature, animals, and art. They share moments of observing wildlife, such as ducks and pigeons, and express a fondness for natural elements like lavender and willow trees. The creator also features their artistic work, including collage art and workspace insights, often incorporating themes of escapism and personal comfort. Their content frequently touches on sensory experiences, nostalgia, and self-care through quiet moments in nature.
Purple Dreams ASMR
Instagram @purpledreamsasmr
This creator makes ASMR content designed to help viewers relax and de-stress. Their videos feature a variety of sounds and visuals, including soap squeezing, mic scratching, glass tapping, and hair cutting. They also create content focused on mouth brushing, face stroking, and simulating fireworks. The creator aims to provide a calming and therapeutic experience for their audience.
Jocie
Instagram @jociebasmr
This creator posts videos focusing on jewellery, particularly statement necklaces and unique finds from thrifting. They also create content around sensory and fidget toys, often unboxing new items and demonstrating their textures and sounds. Additionally, the creator shares videos related to makeup application, including 'get ready with me' style content and demonstrations using bedazzled wooden makeup sets. Their content also features self-care and relaxation themes, such as guided meditations and ASMR videos designed to help with sleep or anxiety.
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