What kind of content does Jocie make?
Jocie crafts visually-rich content across Instagram, showcasing a unique blend of statement jewelry and thrifted treasures. Her feed also dives into the satisfying world of sensory and fidget toys, with engaging unboxings and texture explorations. Beyond these, Jocie offers a calming escape through makeup tutorials, self-care routines, and ASMR videos designed for relaxation and sleep.
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Who is Jocie’s audience?
Jocie's audience is likely comprised of individuals interested in beauty, personal care, and tactile experiences, drawn to her content around jewelry, sensory toys, makeup, and ASMR. Their high engagement rate (4.86% ER on Instagram, significantly above TikTok's ~3.0%, Instagram's ~1.5%, and YouTube's ~2.0% benchmarks) indicates a strong connection and active participation with her content. This suggests a receptive audience eager for product recommendations, tutorials, and immersive sensory experiences, presenting a valuable opportunity for brands in the beauty, wellness, and lifestyle sectors.
Which creators are similar to Jocie?
If you're looking for creators like Jocie, you'll love discovering ASMR artists who blend jewelry, sensory toys, and makeup for ultimate self-care experiences.
ASMRplanet
TikTok @asmrplanet_ · Instagram @asmrplanets
This creator makes ASMR videos featuring a variety of items. They often use toys, fidgets, and squishies, focusing on the sounds and visual triggers these items produce. The creator also explores other ASMR categories such as makeup, roleplay scenarios, and satisfying visual experiences like removing blackhead beads. They sometimes include nostalgic items and popular culture references in their videos.
Chillaxin ASMR
TikTok @chillaxinasmr · Instagram @chillaxinasmr
This creator posts videos focused on ASMR, particularly involving beauty and personal care routines. They demonstrate makeup application, such as eyeshadow and mascara, and skincare techniques like face cleaning and makeup removal. The content also includes hair styling and cutting, jewellery hauls, and piercing simulations. Some videos feature mouth sounds and visual triggers aimed at relaxation.
Inna
Instagram @sleep_asmrtist
The creator posts ASMR content featuring a variety of sounds and visuals. They explore different sound triggers, including those involving food, objects, and nature. The videos also feature nail application, historical stories about Hollywood buildings, and outfit selections. Many videos focus on relaxation and sleep aid, often asking viewers to comment on their preferences.
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