What kind of content does Puja Arya make?
Puja Arya offers a comprehensive guide to the latest in beauty, skincare, and haircare. Her content, shared across Instagram and TikTok, features honest reviews of makeup, serums, and frizz-fighting hair treatments, alongside explorations of captivating fragrances. Puja also shares exciting glimpses of brand launch events and jewelry unboxings, providing brands with a unique window into authentic consumer engagement.
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Who is Puja Arya’s audience?
Puja Arya's audience is likely comprised of individuals actively seeking beauty, skincare, makeup, haircare, and fragrance recommendations and tutorials. Her exceptionally high Instagram engagement rate (34.76%), significantly exceeding benchmarks like TikTok (~3.0%) and Instagram (~1.5%), signals a highly receptive and loyal community. This suggests strong intent to purchase or adopt product suggestions, indicating a valuable audience for brands in the beauty and personal care sectors.
Which creators are similar to Puja Arya?
If you're looking for creators like Puja Arya, partner with those who excel at authentic beauty, skincare, makeup, haircare, and fragrance content for engaged audiences.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
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