What kind of content does Puja Arya make?
Puja Arya offers a comprehensive guide to beauty, skincare, and haircare on Instagram and TikTok. Her content dives deep into product reviews, from makeup essentials like lip gloss and mascara to effective serums and moisturisers. Puja also shares insights on achieving frizz-free, shiny hair and explores the world of fragrances, often featuring unboxing videos of jewellery and attending brand launch events.
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Who is Puja Arya’s audience?
Puja Arya's audience is likely comprised of individuals interested in beauty, skincare, makeup, haircare, and fragrance, primarily located in Great Britain. Their high Instagram engagement rate (34.76%) significantly surpasses benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product discovery and purchase, and a high-quality engagement level that presents a valuable opportunity for brands seeking authentic connection with a passionate beauty community.
Which creators are similar to Puja Arya?
If you're looking for creators like Puja Arya, partner with those who excel in authentic beauty, skincare, makeup, haircare, and fragrance content to reach engaged audiences.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
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