What kind of content does Lia make?
Lia crafts engaging beauty content across Instagram, specializing in detailed reviews and application tutorials for a wide array of products. Her feed is a vibrant showcase of perfumes, with a particular fondness for gourmand and sweet scents, alongside unboxings and demonstrations of the latest skincare and makeup innovations. Brands will find a dedicated audience interested in everything from mascaras and lip glosses to highlighters and nail polishes, all presented with an enthusiastic and informative tone.
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Who is Lia’s audience?
Lia's audience is likely comprised of beauty enthusiasts in the UK seeking authentic product recommendations and reviews. Her exceptionally high Instagram engagement rate (369.88%, far exceeding the benchmark of 1.5%) signals a highly receptive and active community, indicating strong intent to discover and potentially purchase featured beauty products, perfumes, and skincare. This suggests a high-quality audience that is deeply invested in Lia's content and trusts her opinions, making them valuable for brand partnerships.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands targeting consumers interested in honest beauty product reviews, from perfumes and skincare to makeup.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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