What kind of content does Lia make?
Lia crafts engaging beauty content on Instagram, specializing in perfume reviews, with a particular fondness for gourmand and sweet scents. Her feed is a vibrant showcase of makeup and skincare, featuring unboxings and detailed application demonstrations of everything from mascaras and lip glosses to highlighters and nail polishes. Brands will appreciate her consistent focus on popular and new beauty items.
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Who is Lia’s audience?
Lia's audience is likely composed of beauty enthusiasts in GB interested in product discovery and honest reviews, particularly within the skincare and fragrance categories. Her exceptionally high Instagram engagement rate (369.88%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and interactive follower base. This suggests strong potential for driving purchase intent through authentic recommendations and detailed product analysis, making her a valuable partner for brands seeking deep consumer connection.
Which creators are similar to Lia?
If you're looking for creators like this creator, you'll find them perfect for brands seeking authentic reviews and engaging content within the beauty, perfume, skincare, and makeup space.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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