What kind of content does Rachel make?
Rachel offers a curated blend of aspirational travel and cozy home living across Instagram. Her feed is a visual diary of sun-drenched holidays in destinations like Palma and the Maldives, interspersed with thoughtful home decor insights and practical gardening tips. Brands will find a lifestyle influencer who connects with audiences through beautiful imagery and authentic glimpses into country living.
Are you a brand that’s partnered with Rachel?
Verify your partnershipWho is Rachel’s audience?
Rachel's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically within the realms of travel, home aesthetics, and seasonal living. Their intent signals are strong, indicated by a high engagement rate (ER) of 12.27% on Instagram, significantly surpassing benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively involved community, indicating excellent potential for brand partnerships seeking deep audience connection and conversion.
Which creators are similar to Rachel?
If you're looking for creators like this creator, you'll find inspiration for your home, travels, and lifestyle, perfect for anyone who loves to decorate, garden, and celebrate holidays.
Jess
Instagram @mumzynotjess
This creator shares content about their family life, home renovations, and travel experiences. They often post about home decor, interior design, and garden projects, showcasing updates on their house and garden. The creator also shares details about family holidays, including hotel tours and travel tips, particularly focusing on destinations suitable for families. Additionally, they feature their dogs and discuss routines, such as daily walks in nature and conscious cleaning practices.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Sarah
TikTok @ahometomakeyousmile · Instagram @ahometomakeyousmile
This creator posts videos about interior styling and home décor, often focusing on seasonal changes and creating a cosy atmosphere. They share tips on how to style rooms to look effortlessly chic, incorporating elements like soft furnishings, flowers, and books. The content also features their home environment, including views from their windows and seasonal decorations, with frequent mentions of their dog. Some posts include advertisements for home goods and technology.
Frequently asked questions
Sign in to view Rachel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Rachel today
You can use Nutcake’s agentic tools for free. Sign up today to work with Rachel on your creator campaign.