Jess

What kind of content does Jess make?

Jess offers a warm and relatable glimpse into her family life, documenting exciting home renovations and cherished travel adventures. On Instagram, she shares inspiring home decor and garden projects, alongside practical tips for family-friendly getaways. Her content is infused with a genuine love for creating a beautiful home and exploring the world with her loved ones, including her beloved dogs.

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Cleaning

Family

Fashion

Lifestyle

Outdoor

Pets

Property

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Bitter sweet. I always feel sad when it’s time to take down the tree and clear away the magic of Christmas. But on the positive note, it’s nice to get back our beautiful view. Also thankful we still have at least one child who’s willing to help clear up. 🫶🏻 #newbeginnings #january2026 #cleanup #teamwork #thatview

Thank you for the memories @ritzcarltonabama 🫶🏻
Time sure does fly and cherished time away together as a family is something I will never take for granted.
Takeaways from our trip;
Only a four hour flight, Tenerife is the perfect destination for late Autumn sunshine. (27 degrees with occasional light cloud.)
We stayed outside of the main towns, our hotel was nestled in the cliffs to the south of the island, with its own secluded beach and sun loungers for hotel guests. I wouldn’t recommend staying in the main town as it’s super busy and touristy.
If you can, take a boat trip. We booked ours with @tenerifesailingcharters and our captain, Guy, was the best. He was extremely knowledgable about the island and knew exactly where to find the whales. He also knew the best spots for snorkelling. 🐠
Our hotel had five different restaurants, including a Japanese. We didn’t have a bad meal, In fact the food was exceptional.
We stayed in two interconnecting retreat rooms allowing access to a villa pool as well as the retreat infinity pool and dining area with seperate breakfast. You also had access to inclusive food and drink throughout the day. If you stay in a suit you also get your own golf buggy.
The train down to the beach was a highlight for the kids, running back and forth every half an hour throughout the day.
Kids club was brilliant with friendly, welcoming staff who spoke perfect English. It was open until 10pm, so if we had wanted we could have left the kids for a child free dinner. Joseph made so many friends.
Make sure to book your restaurants and spa treatments in advance to ensure you get good times and don’t eat in the same restaurant consecutively. I arranged everything with the hotel a few weeks before we arrived.
The rooms are typically European, so not to the standard of somewhere like Dubai, but extremely comfortable, spacious and well equipped. Fluffy towels, luxurious bedding and Diptyque toiletries. What more do you need?
My only complaint, we were always left fighting over the dressing gowns. They only ever left two between the five of us.🤪
#Octoberhalfterm #tenerife #ritzcarltonabama #familyresort #wintersun

I can’t quite believe we are in October already. As much as I love cosy season I’m hoping to get a bit more of this beautiful autumn evening light, before winter rolls in. 🍂 #sunset #autumn #autumnlight #periodhome

My daily non-negotiable. Mainly because I have dogs but also because it is good for your mind. Being outside in nature is the best leveller. (I left the voice note audio in as one, I forgot to delete it out. Two, getting back to someone, usually several days later, is often part of it.) 🌳 #routine #naturelover #doglife #dailyinsta #instadaily #midlifemom

Who is Jess’s audience?

Jess's audience is likely comprised of individuals interested in aspirational lifestyle content, particularly those focused on home improvement, family activities, and travel, with a strong geographic concentration in Great Britain. Their intent signals suggest a desire for inspiration and practical advice related to home decor, renovation, and gardening. With an impressive 7.38% engagement rate on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Jess's audience demonstrates a highly engaged and receptive community, indicating strong potential for brand partnerships and product recommendations.

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This creator shares content about home renovation and decoration, often showing before and after transformations of different rooms. They also post about their experiences with motherhood, including daily routines and family life. Other topics include cooking and baking, showcasing homemade meals and treats, as well as personal care, featuring products like natural deodorants and vitamins.

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