What kind of content does Jess make?
Jess offers a warm and inviting glimpse into her family life, home renovations, and travel adventures. On Instagram, she shares inspiring home decor and garden projects, alongside practical tips for family-friendly travel destinations. Her content is a delightful mix of DIY updates, holiday highlights, and charming moments with her dogs, all delivered with a relatable and authentic tone.
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Verify your partnershipWho is Jess’s audience?
Jess's audience is likely comprised of individuals interested in aspirational yet achievable home and lifestyle content, with a strong leaning towards family-oriented activities and practical home improvement. Their intent signals are high, as evidenced by the exceptional Instagram engagement rate of 7.38%, significantly outperforming benchmarks like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%). This suggests a highly invested and responsive community, indicating excellent potential for strong conversion rates on Nutcake, particularly for brands in the home goods, DIY, travel, and family lifestyle sectors.
Which creators are similar to Jess?
If you're looking for creators like Jess, you'll love content that inspires family adventures, home makeovers, and beautiful garden escapes.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
Rebecca Mac
Instagram @athomewiththemacs
This creator shares content about home renovation and decoration, often showing before and after transformations of different rooms. They also post about their experiences with motherhood, including daily routines and family life. Other topics include cooking and baking, showcasing homemade meals and treats, as well as personal care, featuring products like natural deodorants and vitamins.
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