What kind of content does Jess make?
Jess offers a warm and relatable glimpse into family life, home renovation adventures, and inspiring travel experiences. On Instagram, she shares practical tips and beautiful visuals of home decor, interior design, and garden projects, alongside heartwarming family holidays and dog-friendly travel guides. Her content is perfect for brands looking to connect with an audience interested in creating a beautiful, comfortable, and adventurous home life.
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Verify your partnershipWho is Jess’s audience?
Jess's audience is likely composed of individuals interested in aspirational yet achievable home and lifestyle content, with a strong leaning towards family-oriented activities and DIY projects. Their intent signals suggest they are actively seeking inspiration for home improvement, decor, and travel, likely within a similar geographic context (GB). With an impressive 7.38% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), Jess's followers demonstrate a highly engaged and receptive community, indicating strong potential for brand partnerships and product recommendations.
Which creators are similar to Jess?
If you're looking for creators like Jess, you'll love content from those who share inspiring family adventures, DIY home projects, and beautiful garden transformations.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
Rebecca Mac
Instagram @athomewiththemacs
This creator shares content about home renovation and decoration, often showing before and after transformations of different rooms. They also post about their experiences with motherhood, including daily routines and family life. Other topics include cooking and baking, showcasing homemade meals and treats, as well as personal care, featuring products like natural deodorants and vitamins.
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