What kind of content does Phillip make?
Phillip crafts accessible and affordable plant-based recipes for his engaged TikTok and Instagram audiences. His content highlights delicious and simple meals like chickpea curry and tofu dishes, perfect for everyday cooking. Beyond the kitchen, Phillip offers glimpses into his life, sharing travel adventures, sports event experiences, and insights into his small business ventures.
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Verify your partnershipWho is Phillip’s audience?
Phillip's audience is likely comprised of individuals actively seeking accessible and affordable plant-based meal solutions, with a strong interest in veganism and specific ingredient applications like tofu. Their high engagement rates on both TikTok (7.78% ER) and Instagram (6.83% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and dedicated community. This suggests strong intent signals for recipe discovery and cooking inspiration, translating into high-quality engagement and potential for conversion on sponsored content related to food products, kitchenware, or meal services.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll love content from those who share simple, affordable, and delicious plant-based recipes, perfect for busy individuals and budget-conscious home cooks.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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